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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

2,524 ratings
766 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Feb 16, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!


Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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601 - 625 of 766 Reviews for Digital Product Management: Modern Fundamentals

By Sandra T

May 03, 2020

Very useful

By Aamina R

Jul 29, 2019

really like

By William H B

Apr 21, 2020


By Gustavo E

Oct 22, 2020

I love it

By B.Praveenkumar

Aug 15, 2020


By Abeer S F A

Jul 11, 2020

thank you


Jun 26, 2020


By Mouza A N

Jun 22, 2020

thank you

By Pintu D

May 20, 2020


By Christopher J

Oct 11, 2017

Well done

By Hanif M A

Aug 18, 2020


By Ibrahem A M A

Feb 28, 2019


By Ahamed A

Sep 30, 2020


By Jayme C

Jan 28, 2019


By Alexander S

Jan 26, 2019

thank u

By Irina E

Dec 31, 2017

Love it


May 20, 2020


By Johan H

May 20, 2020


By Cyril C N

Mar 30, 2020


By Aditya K

Sep 06, 2020


By Adithya.k

Jun 16, 2020



Nov 24, 2019


By 용재 조

Aug 02, 2017


By Idris O A

Feb 06, 2020


By Shivani C

Jun 04, 2019

Pros: It is great course to take before starting out your journey as product managers. It touches upon all most all important topics and terminologies used by PMs. I personally can feel the difference between how I articulate my problem now having taken this course vs how I used to do it earlier. Alex is a great professor and speaks in a manner that is easy to understand and comprehend for every learer type. Cons: Some topics i think deserves more attention, like actinable analytics. Eventhough I work for an analytics solution firm, I found it hard and little bit confusing. The matter may either need restructuring or more content to understand the what, why and how.

All in all it was great course, I look forward to taking more such courses on Coursera.