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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,437 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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826 - 850 of 1,228 Reviews for Digital Product Management: Modern Fundamentals

By Pradeep A

Dec 20, 2019

It was totally worth learning!

By Diego C B

Jan 10, 2018

Best Course for PM in Coursera

By Joel M G

Oct 14, 2021

El curso está muy interesante

By Amit S

Sep 27, 2021

Detailed course. Great job !!

By Daniel S

Jul 10, 2020

Excellent and very practical!

By Oluwasayo T

Jun 11, 2019

Super applicable immediately.

By Kasparas P

Feb 24, 2019

Very detailed and informative

By Deleted A

Feb 10, 2019

Comprehensive and educational

By Valerio R

Nov 8, 2017

very useful, well made course

By Pranav D

Feb 11, 2022

Very good and Informational.

By Huaigu L

Nov 12, 2020

This is a fantastic journey!

By German

Aug 5, 2020

Super useful and insightful!

By Victoria N

Jun 17, 2020

It was really interesting!!!

By May R

Jul 28, 2022

Very clear and practical :D

By Mummadi p

Mar 19, 2022

very useful and informative

By Ashvin N A

Feb 9, 2022

Essential for any modern PM

By Digvijay P S

Aug 15, 2021

Great learning experience !

By Rohit P

Jul 6, 2021

rather long but informative

By Eber S

Sep 27, 2020

Great material and examples

By Juan G Z G

Aug 17, 2020

The Best Course !! Thank !!

By Priya M M

Jun 1, 2020

Excellent. Too many videos.

By Felix M

Mar 25, 2022

Insightful and Inspiration

By Rattanachai W

Mar 4, 2022

Very useful logic thinking

By Gatuak R Y

Dec 6, 2021

Very good course to learn.

By Cristian V

Jan 25, 2021

Great course, thanks Alex!