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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,808 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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901 - 925 of 1,288 Reviews for Digital Product Management: Modern Fundamentals

By lavannya r

May 22, 2022

Informative!! Too good

By Rayees A L

Sep 13, 2020

Great fully satisfied.

By Billy A

Jun 27, 2022

Insightful and useful

By iycmael k

Apr 29, 2022

it was amazing thanks

By Victor C

Apr 28, 2022

Very well structured!

By Gaurav

Jul 27, 2021

Absolutely Wonderful!

By Camila A

Aug 2, 2022

Loved the frameworks

By Blauth W

Apr 18, 2022

The best course ever

By Harshita V

Sep 20, 2021

enriching experience

By Henrik H

Aug 14, 2020

great tools and tips

By Divine C

Aug 7, 2020

Nice User Experience

By Surat Y

May 5, 2020

Best learning course

By Rodrigo d S M

Jun 20, 2022

Alex is fantastic!

By Amanda L F

Jul 20, 2021

An excellent course

By Vaibhav P

Apr 4, 2021

Amazing Course ..!!

By Christopher W

Nov 24, 2020

Really good course.


Jul 25, 2020

Very useful course.


Jul 23, 2020

good course, thanks

By Matheus N

May 25, 2020

excellent professor

By Suruchi S p

May 2, 2020

This course is best

By Ahmed M M M S

Sep 18, 2019

A good way to start

By Christine L C

Sep 30, 2018

Great material! TY!

By Kyriaki P

Jul 25, 2021

Very useful course

By Hasnain

Sep 3, 2020

Amazing and simple

By Gürkan P

Oct 31, 2019

exceptional course