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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,123 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


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Very well structured and very clear with excellent stories from actual product managers. Woudl encourage anyone taking it to take your time with it as there is a lot of infrmation to process.


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Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

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901 - 925 of 1,358 Reviews for Digital Product Management: Modern Fundamentals

By May R

Jul 28, 2022

Very clear and practical :D

By Mummadi p

Mar 19, 2022

very useful and informative

By Ashvin N A

Feb 9, 2022

Essential for any modern PM

By Digvijay P S

Aug 15, 2021

Great learning experience !

By Rohit P

Jul 6, 2021

rather long but informative

By Eber S

Sep 27, 2020

Great material and examples

By Juan G Z G

Aug 17, 2020

The Best Course !! Thank !!

By Priya M M

Jun 1, 2020

Excellent. Too many videos.

By Felix M

Mar 25, 2022

Insightful and Inspiration

By Rattanachai W

Mar 4, 2022

Very useful logic thinking

By Gattuak R Y

Dec 6, 2021

Very good course to learn.

By Cristian V

Jan 25, 2021

Great course, thanks Alex!

By Seshachalam A

Sep 5, 2020

It was an exemplary course

By Mike N

Jan 27, 2019

very structure and handson

By Christian S

Nov 25, 2022

challenging, but worth it

By Adedayo I

Jan 15, 2022

It was very enlightening!

By Alfonso N M

Oct 5, 2020

Focus on digital products

By Fabian V

Jun 28, 2020

Please, share the slides!

By abdulla m

May 6, 2020

great learning experience

By Pranav G

Jan 28, 2019

A very informative course

By neha s

Sep 23, 2022

Its a beneficial course

By Anastasia R

Jun 13, 2022

Great! Clear and copact!

By Alain V R M

Jan 13, 2022

Very interesting course.

By Tanmaya P

Jun 29, 2020

Very relatable content !


Jun 13, 2020

This lessons are amizing