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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,123 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


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Very well structured and very clear with excellent stories from actual product managers. Woudl encourage anyone taking it to take your time with it as there is a lot of infrmation to process.


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I work as a product manager and this course was very very useful to me.

It is concise, to-the-point and practical and also gives clues about the potential useful areas to further your studies.

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951 - 975 of 1,358 Reviews for Digital Product Management: Modern Fundamentals


Jul 23, 2020

good course, thanks

By Matheus N

May 25, 2020

excellent professor

By Suruchi S p

May 2, 2020

This course is best

By Ahmed M M M S

Sep 18, 2019

A good way to start

By Christine L C

Sep 30, 2018

Great material! TY!

By Kyriaki P

Jul 25, 2021

Very useful course

By Hasnain

Sep 3, 2020

Amazing and simple

By Gürkan P

Oct 31, 2019

exceptional course

By Rafael R P

Aug 6, 2019

Really really good

By Г А М

Feb 26, 2019

Best ever! thanks!

By Prakash K S

Oct 22, 2022

Excellent course

By Andrea d C P d L C

Apr 13, 2021

thank you so much

By Gabriela S

Sep 30, 2020

Increíble curso !

By Serpian

Jul 19, 2020

great teacher....

By 18UECA015

Jun 26, 2020

Easy way to learn


Jun 13, 2020

An amazing course

By Shijin S V

May 14, 2020

excellent content

By Baigalmaa B

Jan 9, 2020

For the beginners

By Ravi S

Oct 17, 2019

Excellent course!

By Alexey P

Jan 17, 2018

The great course!

By Nishat A

May 11, 2023

Very good Course

By Miguel B

Aug 15, 2022

Great experience

By Namrata G

Jul 21, 2022

Good learning :)

By 华骋

Nov 22, 2021

really inspiring

By Alejandro D S

Oct 7, 2021

Excelent course!