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Very well structured and very clear with excellent stories from actual product managers. Woudl encourage anyone taking it to take your time with it as there is a lot of infrmation to process.
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I work as a product manager and this course was very very useful to me.
It is concise, to-the-point and practical and also gives clues about the potential useful areas to further your studies.
By Stefan W
•Dec 7, 2017
I looked for a new approach in product management and Alex fulfilled my expectations with his course. He is passionate about product management and likes to share his experiences. For someone whose English is not his mother tongue, Alex communicates it in a very comprehensible and pictorial way. His network of experts is suitably diverse. However, I had some problems understanding them.
By Arihant J
•Oct 21, 2020
This is an amazing course. I was thoroughly engaged throughout the timeline as it was helping me learn new skills and strategies and figure out what was wrong with the existing ones. The course offers beautifully crafted strategies that can help a product manager avoid mistakes and wastes and progress in the right direction. A highly worthwhile course for product managers and leaders.
By Irene O
•Jul 15, 2021
The course was very informative and you are automatically engaged with the lecturer, you do not want to miss anything he says. You get to participate through the polls during the course, the questions and answers within the courses are great to keep you alert. then the subject matter experts invited to give us an insight into the real world of digital project management were awesome.
By Povilas S
•Nov 15, 2019
Concise, encompassing all necessary ideas for beginner PM. You can iterate, dig deeper and learn more yourself then, because you have the track, the fundamental ideas to lean on.
As course is based on Agile ideas, the course itself looks like agile project - kind of zero waste. Each idea, each topic or subject is valuable, each sentence brings some message with it. Thanks!
By Amit K
•Sep 7, 2018
First of all, I would like to thanks Coursera for providing such a wonderful cost that really has made me learn lot of things about Product Development and how to manage growth of it. I had studied from different sources but this one is not only unique from other but it also share logical content that helps you building products. Kudos to Alex Cowan, and team of Coursera.
By Thet N H (
•Aug 14, 2023
Overall, this online training class was a testament to the effectiveness of virtual learning when executed with the right pedagogical approach. The convenience, quality of content, and interactive nature of the course have left a lasting impression on me. I would highly recommend this training to anyone seeking to enhance their skills and knowledge in the subject matter.
By Raphael R P
•Jun 23, 2020
Great! Alex is clear, modestly fun, shows real knowledge and is also an easy figure to watch and follow. Honestly, I expected more complexity, but this course served to show me I've always been working with Product Management, Agile and Design Thinking, but naturally, never with the "correct names", if I can say it that way. Truly recommend for those quite lost, like me!
By Lily O
•Jul 18, 2019
Really helpful as a junior PM. I was aware of most of the things it was mentioned through out the course, but never thought through what it really means, or how it actually affecting the end result. Didn't really have a chance to talk about product management before since our company did not have many product manager in house. Thank you so much for providing this course.
By Sagar G
•Apr 11, 2021
It is an amazing course for beginners and intermediate professionals. The way Prof. Alex explains the concepts is clear and fluid. It is leaning a bit towards an entrepreneurial side. As an aspiring product manager, I learnt structured thinking and implementation skills from this course. I would totally recommend this course to aspiring and existing product managers.
By abimbola a
•Jun 12, 2023
The course gives a foundational knowledge on what digital product management is all about, and no stone was left unturned. All thinkable areas where touched. The fact that i had the chance to listen to various people in the industry who are practicing and they gave their life experience as a Product Manager made this more real. Thank you Coursera for the opportunity.
By Ravi V
•Mar 8, 2020
All the information provide in the course is beneficial to any aspiring or current product manager. One unique part of this course is the interviews with special guest (Darden Alums) that relate the subject matter to their current roles. I’m so excited and thankful for Alex sharing his insight on this topic and look forward to taking more classes instructed by him.
By Sampath k
•May 30, 2019
This course gave me a very clear mental model of what a PM should do. It was very interesting throughout. Every week i learned something new, i unlearned something i though i knew.
The icing on the cake is this course will not only make you a PM but also an entrepreneur. It is balanced towards both enterprise and statup world
Thanks Alex for such a wonderful course.
By Jennifer E
•Jun 15, 2017
This is one of the best courses I have taken at Coursera and I have taken over 25-30. It covers practical product management, and supplied the student with actual tools and references to achieve the process. The professor has pulled material from cutting edge books and practitioners to craft a product management workflow/lifecycle that is actionable. Thank you sir!
By Maria A D K
•Jun 15, 2020
Thank you so much for having me here as a learner. I really appreciated how the topic being discussed. It is helping me to understand more about the role of Product Manager and was able to hear some speakers giving out their tips and advice from their experience! Looking forward to learning more things for my next course! More power to Coursera. God bless you all!
By Alexandre M
•Jul 13, 2020
Nice course, gives a broad with of Agile and modern way to address product management.
The interviews are really helpful as well as they give different views from different PM.
It would have been good to provide more self-contained slides, a lot happens on the videos and it is impossible to take notes, the slides are nice but will not help to go back to the content
By Vishal V
•Mar 23, 2021
Very good introduction with good detail about Product Management. This is especially useful for people who have been working on traditional software and need to understand the way digital products can be built.
This helped me to get a perspective about the options of integrating digital products and the associated methodologies to a more traditional architecture.
By Samuel P
•Mar 27, 2020
Really enjoyed it. I'm currently more in an interdisciplinary marketing role, but want to step into digital product management. Thanks to Alex some of my existing knowledge was assured while I was able to add new method and techniques to my tool set. Looking forward to build great product and find that El Dorado between desirability, feasibility and viability.
By Try L M
•May 12, 2019
Strong product management course even for experienced PMs since it discusses the application of modern methodologies derived from leading practices in experimentation, customer creation and innovation management. It also has comprehensive sections about exploring a new product idea and performing incremental innovation depending on the problem-solving phase.
By Dionysios Z
•Sep 20, 2017
Excellent course - recommend it 100% to anyone that wants to be a product manager or works currently in a similar role. The teacher knows what is talking about, presenting a lot of frameworks that can be used in real life. Relevant & updated information, summarizing in a well documented format all the principles that you should know in the modern workplace.
By Lucas K
•Jul 28, 2020
A very uplifting and informative course about the daily business, processes, and impediments a product manager is working with. Especially the interviews with experts from well-known companies are very good and enlightening. Everyone interested in getting into the field, or learning something new about product management should consider this great course.
By Yadunandan A
•Sep 13, 2020
Great course encompassing all the significantly important aspects of Digital Product Management and still retaining the core concepts of Desirability, Viability and Feasibility across the course. Many practical tips shared which can be easily implemented from Day 1. Amazing course which will help learners across the different stages in the PM maturity.
By Brittany M
•Jun 2, 2020
This is a really great overview of product management! There are a lot of great frameworks that I wish I had learned earlier in my product career. I would recommend this course to an aspiring PM over a CSPO (or the like) course. There is still value in a CSPO course, but I personally was really craving these sorts of actionable/applicable frameworks.
By Anirban M
•May 13, 2020
A very well structured course for Product Managers and Product Management Aspirants. Each an every topic discussed in this course is highly relevant and Advanced in today's Product Management world. I got some wonderful insights about New Product Development Framework, Hooks Model, Analytics for PM etc. Thank You Mr. Alex Cowain for awesome delivery.
By Jay B
•Jan 26, 2019
Consumable, yet comprehensive, and extremely actionable. Especially when paired with the resources and venture design website. Hate to say it, but probably more tangibly valuable than any of my MBA courses. I also used some of the material for "what is your thought process" type questions in an DPM interview, and the interviewees were blown a way.
By Gabriel W
•May 20, 2021
A great crash course in the basics of Product Management methodology. The guest speakers were easily the most valuable component of the course because of their practical advice, which was grounded in real-world experience. I feel I gained a good overview of the PM role and its various flavors and could speak to best practices at a beginner level.