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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,115 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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976 - 1000 of 1,358 Reviews for Digital Product Management: Modern Fundamentals

By dora o

Aug 6, 2021

This is awesome!

By Diana M L

Jun 22, 2021

Excellent course

By Carlos P

Aug 29, 2020

Excellent Course

By Mohammad s

Jun 1, 2020

Very good cource

By Marios S M

Nov 13, 2019

Excellent course

By Urmila S

Dec 12, 2017

Awesome Training

By Caroline M

Nov 29, 2021

Very insightful

By Bamidele O O

Nov 5, 2020

Very impactful!

By Adekemi F

Sep 12, 2022

Great course!

By Caden C

Sep 9, 2021

Great course!!

By Matthew B

May 27, 2021

Great content!

By Siva P U

Sep 20, 2020


By Puja K

Jul 21, 2020


By Tranell M

Jun 7, 2020

Amazing Course

By Tarun K

Aug 25, 2019

Great Learning

By Ajayi T

Jun 21, 2023


By Devashish P M

Feb 22, 2022

awsome course

By Yubing Z

Feb 4, 2021

great course!

By Hexi A

Nov 22, 2020

great insight

By Luis A G B

Nov 3, 2020

Great Course!

By Fang-Ting C

May 14, 2020

great course!

By Marwa I A

Apr 26, 2024

Great course

By Nikolas S F

Aug 18, 2023

Great course

By bounphet t

Mar 31, 2023

great course

By Amita B

Sep 26, 2022

Good course