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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,138 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

I

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Very well structured and very clear with excellent stories from actual product managers. Woudl encourage anyone taking it to take your time with it as there is a lot of infrmation to process.

SK

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PM tools referred are easy to grasp, which can be related to your current projects. Alex pace was perfect and he covered all aspects of product management with plenty of examples and interviews

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By Jayme C

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Jan 28, 2019

Amazing

By Alexander A

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Jan 26, 2019

thank u

By Irina E

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Dec 31, 2017

Love it

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May 12, 2024

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May 20, 2020

useful

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Feb 22, 2023

great

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Mar 20, 2021

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Nov 24, 2020

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Nov 7, 2020

Super

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Mar 30, 2020

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Feb 16, 2024

GOOD

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Feb 6, 2024

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May 21, 2022

good

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Apr 26, 2022

Nice

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Mar 31, 2022

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Aug 29, 2021

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Jul 2, 2021

Nice

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Sep 6, 2020

good

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Jun 15, 2020

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Nov 24, 2019

good

By 용재 조

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Aug 2, 2017

Good

By Eniola O

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Apr 14, 2022

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