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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,113 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1251 - 1275 of 1,358 Reviews for Digital Product Management: Modern Fundamentals

By Souvik N

Dec 23, 2020

I had a wonderful experience and learnt many useful new things,

By Thamyres A d S

Jun 30, 2020

I like the content and I believe I can use it in my daily work.

By Jenn C

May 7, 2019

Alex has a great delivery and I like the real world interviews.

By Riccardo C

Jan 4, 2022

I enjoyed the course, great vids and enriched by the speakers

By Vaishnavee R

May 23, 2020

I learn lot of things related to the digital product manager.

By Lande C

Nov 18, 2017

Very good introduction and explanation of core principles.

By Shreetoma B

Jul 23, 2021

It was a really nice crash course for Product Management


May 24, 2020

Excellent way of teaching the pros and cons, thank you

By Renosh M

Dec 2, 2017

Very informative for Digital Product and Data Managers

By Yashpal S

Aug 19, 2021

it was great learning got to know many new things!!

By Jimmy V

Nov 26, 2020

Good set of tools and techniques, some good ideas.

By Mohammad S

Oct 19, 2020

It was great and wonderful. Learnt lot of stuff!

By Shibu J

May 28, 2017

Nicely structured , good insights in interviews

By bernadet r

Feb 17, 2024

A very good course for a new Product Manager

By Taiwo A

Jan 31, 2024

The course is so worthwhile! Thank you Alex!

By Anshul D

Oct 21, 2018

A good course for a budding product manager!

By Christian S

Jun 3, 2022

Me gustó el curso. Pero es algo superficial

By Arturs R

Nov 11, 2019

Good overview of Digital Product Management

By Mercy K

Jan 6, 2024

Very engaging, interesting and insightful.

By Shubham S

Dec 19, 2018

Nice course to kick off Product Management

By Oleksandr L

Feb 4, 2020

Very basic course, good for beginners

By Daniel K

Aug 8, 2021

Great way to learn. Very interactive

By Sagar R S

Feb 23, 2022

learn alot about Product management


Jun 13, 2020

Good, i really learn something new.

By Charleston U

Oct 29, 2020

A good intro to product management