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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,114 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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1276 - 1300 of 1,358 Reviews for Digital Product Management: Modern Fundamentals

By Ian C

May 31, 2020

Clear good pacing and information

By Dr. N

Aug 3, 2020

Great experience

Thanks for alex

By Harshita I

Sep 26, 2020

very insightful and practical

By Kent W

Mar 31, 2022

It was good, learned a lot

By Andrian C

Jul 2, 2022

goood and interisting :)

By preeti k

Feb 5, 2019

This is a great course.

By Alessandro C

Jul 7, 2019

Could use more slides

By Damilola A

Jan 22, 2024

Solid course

By Jennifer G C O

Aug 8, 2020

Good course!


May 31, 2021


By Ovidio S M P

Oct 28, 2020

Good Course

By Nandhini T

Jul 23, 2020

Nice course

By Jennifer A G

Aug 2, 2021


By Rodrigo M C

Dec 30, 2021


By Tinny N

Jul 3, 2019


By Koya B

Jan 26, 2023



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By Mahesh G

Jan 20, 2018


By Neelabh G

Jul 19, 2020


By Dimple

May 12, 2020


By Kelly S R

Feb 26, 2023


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By krish s

Oct 28, 2020


By James F

Jul 19, 2021

Course content was good, yet the quizzes and length of videos were overkill. For example, the first 2 questions on the Week 4 final were in relation to a concept relating to market types from the first week. There were 2 answers that buried a trick response and would have failed someone that selected them. These questions would be okay, if they had tremendous relevancy to the actual course, yet they do not. I passed the first time, yet these types of questions are not helpful for someone trying to learn and stay engaged in a course like this. The tools and functional concepts are of greater value for a course like this. Also, the course felt drawn out with way too much filler. Even at 2X, the course seems to drag a bit. I am highly interested in the content, yet have difficulty staying connected with the pace and trick quizzes thrown throughout the course. Hopefully the feedback will help make some adjustments. Even if the quizzes were designed more appropriately, I'd probably give this a 5 and I'm sure there'd be more engagement by other learners.

By Olga S

Jul 27, 2020

Good content. However not very convenient way of presenting (making marks on the slides, it is hard to read them), difficult to make notes and the slides available without notes are rather useless. The course is marketed as a beginner level, but this is far from true. A student need to have some experience or education in at least business (luckily I have a lot) and some understanding of digital businesses. The course is not very friendly to those whose English is not native. For instance, the tasks in the tests were sometime very trickily formulated. Somehow more academic language of the lectures would be also more appreciated.

So I have got a lot of useful information, but is was hard to keep some nicely structured summary of each lecture - so almost nothing left for later "memory refreshment".