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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,113 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1351 - 1358 of 1,358 Reviews for Digital Product Management: Modern Fundamentals

By Omobolanle T A

Jun 7, 2023

i have been having issues getting access to the courses, it keeps saying we'd be back from maintenance shortly and it's been over a week.

By Claudia H

Nov 24, 2020

Very poor quality, it´s really annoying this thing of writing on a screen all the time .

By akshay t

Jan 11, 2023

After completed a cource it do not show my name on certificate

By Ricardo M M C

Sep 11, 2022

Pueden poner videos en español y también preguntas en español

By Khushboo V

Feb 7, 2022

I have applied for financial aid, please check the same.


Aug 5, 2020

A very very complex failed course, I rate 0 out of 10


Jan 7, 2022

not able to submit assignments.

By Nguyễn B

Mar 15, 2024