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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,433 ratings
1,219 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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676 - 700 of 1,228 Reviews for Digital Product Management: Modern Fundamentals


Sep 19, 2020

Great coverage and relevant depth; and Alex is a great teacher!

By Sofhía D S R

Jul 25, 2020

Muy buen curso! completo, dinámico y con información relevante.

By Mayank M

Jul 15, 2020

A very good course especially if someone is looking to startup!

By Jaume R P

Mar 4, 2018

Very useful and great course to learn modern fundamentals of PM

By Kotari S K

Feb 27, 2022

Its take time around 15 days this course is very hard to write

By Niall S

Feb 17, 2021

Theoretical but very well contextualised. Really great course!

By Fernando B

Jan 18, 2021

I loved it! The explanations and the examples are really good.

By Pallavi D

Sep 8, 2020

It's the best course for development of product manager skills

By Adrian C

Jan 8, 2020

Provides a great overview of product management considerations

By Mathias C

Nov 24, 2019

Great actionable videos and solid content. Highly recommended.

By Luong C

Jul 16, 2018

Great course to understand how to be a success product manager

By Todd S

May 22, 2018

Excellent coverage of approaches to Digital Product Management


Aug 14, 2020

This was a very engaging and informative course, Thanks Alex.

By Rahul S

Jul 9, 2020

Excellent course.. A must for all aspiring product managers..

By Victor W N

Jul 2, 2020

Great course about fundamental of digital product management.

By V S V S

Sep 20, 2019

Very Crisp and concise course especially the initial 2 weeks.

By Shashank T

Dec 4, 2017

Fantastic course, especially for any budding Product Manager.

By Gregorio C

Jul 23, 2017

A very useful course about Product Management. Lo raccomando!

By Shibashis B

Aug 27, 2021

Excellent and relevant for all to do with product management

By Diana C

May 28, 2021

Amazing course. I learned so much and the delivery was great

By shubham c

May 5, 2020

Best course to understand fundamentals of product management

By seno u

Jul 3, 2022

​it was a great learning phase for me on product management


Feb 22, 2021

Excelent, but the translation in spanish should be approach


Nov 22, 2020

Just a challenging course about modern product development.

By Praveen K

Oct 3, 2020

Alex was amazing in his explanations and pragmatic examples