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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,440 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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701 - 725 of 1,229 Reviews for Digital Product Management: Modern Fundamentals

By Daniel P W

Jan 22, 2020

So Cool that i can implicated to my job in daily activities

By Piyush P

Jun 24, 2018

Great introductory course for product management aspirants.

By shwetha L J

Feb 23, 2022

Greate idea on products and markeing ,, awesome statergies

By fanny

Jun 23, 2021

very useful materials and offer many practical tips to try

By Melissa C

Jul 21, 2020

This was a really interesting course, simple but relevant.

By Padmini S

May 3, 2020

Tq sir was very useful and I learned a new lessons...

By Bryan F

Sep 6, 2019

Great course. Looking forward to "testing" these concepts!

By Lesley C

Feb 20, 2021

Great refresher course that reviewed a lot of the basics!

By Tong V C

Dec 21, 2020

good job. The test is extremely difficult and interesting

By François B

Aug 22, 2020

A great course on PM roles and tasks, a lot of ressources

By Muhammad W H

Aug 16, 2020

Marvelous work Alex, Thanks for making this great course!

By Maxime T

Feb 11, 2020

Very good course with comprehensive learning materials...

By Renato M Z F

Aug 19, 2021

Gave me a awesome and practical base for my job as a PM!

By Frank I O

Mar 1, 2021

The course presentation is great and insightful.

On point

By Pablo D

Jul 4, 2020

Very interesting course, I'd like how Alex explained it!

By Christos B

Jun 15, 2019

Excellent Course for Product Manager and Product Owners.

By Dionysia A

Dec 19, 2018

great lesson for experienced and junior product managers

By Lucie K

Aug 19, 2018

Really great course with a lot of practical information.

By Max-Elie S

Mar 6, 2018

great overview of the fundamentals of project management

By Damilola A

Jun 2, 2022

Really useful course - both practical and insightful...

By anirban d

Sep 6, 2020

Great Concepts and going deep into every minute details

By Deniz G

May 15, 2020

Great tips and advice from very capable PMs and others.

By Amin A

Mar 13, 2022

The course is great for Bignners in product managment.

By johannes

Dec 22, 2020

fantastic overview! great presentation, easy to follow

By Faizan A

Sep 28, 2019

A lot of great material packed into this short course.