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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,440 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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726 - 750 of 1,229 Reviews for Digital Product Management: Modern Fundamentals

By Michael A

Feb 11, 2019

Well detailed, structured and insightful. Thanks Alex!

By Managam S

Aug 26, 2021

Cool!. Now, I can become Associate Product Manager :)

By Rehab K

Feb 14, 2021

Great, digestible introduction to product management!

By Armaan A

May 17, 2020

Great course. Easy to follow packed with information.

By Cheneka J

Jan 4, 2020

This was very helpful course, I have learned so much.

By Evan K

Jul 25, 2019

Well laid out an informative course. Truly excellent!

By Ankur B

Jun 5, 2019

It is a great course for some starting with products.

By Andy K

Apr 9, 2022

Really good fundamentals! Now it's time to implement

By Abu S A C

Jan 21, 2022

Wonderful summary of several knowledge areas & tools

By Tomy H

Apr 27, 2021

Excellent teacher and materials. Highly recommended!

By Semyon F

Sep 4, 2020

Lack of cases but a lot of useful theory, thank you!

By Alexander T

Apr 7, 2020

It was a really cool course :) I enjoyed the format!

By Meribel L

Jul 17, 2022


By 畅 张

Feb 22, 2021

It's really a fantastic course for product manager!

By Vivek v

May 31, 2020

great teaching, wonderful course, great work done .

By Carl-Axel D

Nov 10, 2019

Engaging, fun. Broad curriculum. Helpful, pragmatic

By Mia P

Jul 28, 2019

Great course. Love the instructor's teaching style.

By Srinath S

May 22, 2021

Excellent course for any aspiring product manager.

By amal m

Nov 11, 2020

Very clear and comprehensive. It was fun to learn!

By Shrangesh R

Jul 22, 2020

It's good opportunity to us, thank you coursera ☺️

By Meenakshisundaram P

Jan 2, 2022

Excellent certification program and great topics!

By Rafael M

May 9, 2020

Awesome course! Looking forward to the next ones!

By Abhik C

Feb 26, 2021

Very practical and actionable! I love the course

By Irina D

Aug 19, 2020

Brilliant, well structured, very helpful course.

By Bernd D H

May 18, 2020

Really great course with awesome practical tips!