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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
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4,445 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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751 - 775 of 1,230 Reviews for Digital Product Management: Modern Fundamentals

By YASH J

Jun 5, 2021

It has provide me very detail perspective in PM

By Christopher W

Mar 4, 2021

Great content and great tutor - really loved it

By ADITYA A

Jul 8, 2020

Learned a lot. Great Course. Thank you so much.

By Johan S

Jul 7, 2020

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By Rajamanohar P M S

Jun 15, 2020

Concepts are explained with real good examples.

By Alexey T

Apr 5, 2019

Just amazing!

I am impressed. Clever and useful.

By Rakesh S

Nov 12, 2018

This is simply a Great course. Thank you, Alex.

By Jaume S M

May 8, 2021

Great course. Alex spreads a lot of knowledge.

By Luis F V T

Sep 6, 2020

It was very helpful and practical! Thanks Alex

By Shama P

Oct 19, 2020

Very well designed! Recommended for everyone.

By RAKESH A

Jun 13, 2020

learnt a lot thankyou Coursera and Alex Cowan

By N A F B

May 19, 2020

it was very helpful. amazing teaching .thanks

By Mahendra S

Dec 9, 2019

Great learning experience with Ceritification

By Barbara C

Nov 24, 2021

A good mix of theory and practical examples.

By Praveen S T

Jul 30, 2021

Very insightful course on Product Management

By Trajano L F

Jan 11, 2021

One of the best courses. It really worth it.

By Christoph M F

Jan 4, 2020

Great insight on Digital Product Management!

By Kartikey D S

Feb 17, 2022

Great learning through this awesome course.

By Abdullah K

Jun 17, 2020

Best course on Digital Product Management!!

By Shiv S

Dec 27, 2019

Well organized content and good explanation

By Nadisha S

Mar 21, 2018

Great material, pace and awesome professor!

By Óscar A D R L

Jul 4, 2022

Great teacher and material. Very satisfied

By Alan C

Aug 15, 2020

Very completed, many information of value.

By Caio L

Jul 21, 2020

Excelent course and explanation from Alex!

By Amy S

Jul 7, 2020

Great introduction into Product Management