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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,362 ratings
1,205 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


May 21, 2020

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.

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776 - 800 of 1,215 Reviews for Digital Product Management: Modern Fundamentals

By Pascal L R

Sep 28, 2020

Wonderful course. Alex is just amazing !

By Ricardo B

Sep 19, 2017

Fantastic course content and instructor!


May 17, 2021

excelente el curso, lo recomiendo mucho

By Claudia P

May 11, 2021

Actionable, interesting, easy-to-follow


May 15, 2020

I had a geart experience in course era.

By Mario R

May 11, 2020

Excellent instructor, excellent course!

By Florian K

May 7, 2022

r​eally enlightening and content rich!

By Kasiet K

Apr 7, 2022

great course for learning fundamentals

By Rifki F D

Mar 4, 2022

It's very clear and easy to understand

By Guss G

Oct 18, 2020

Muy bueno para tener la bases de un PM

By Волинець Ю О

Jun 1, 2020

Thank you for the opportunity to study

By Archana K

May 28, 2020

It was an an amazing intuitive course.

By Robin S

Oct 14, 2019

Great Course and even great Tutor Alex

By Sophia

Nov 17, 2017

A lot useful and practical information

By Tom N

Oct 28, 2017

Awesome course, recommend to everyone!

By Sai L

Jun 30, 2017

Loved it all. Thank you so much Alex .

By Aditya I

Apr 22, 2021

Love this course!! Thank you, Alex :)

By Mahima A

Oct 25, 2020

course is amazing though little slow.

By Raviteja R S

Dec 14, 2020

A great course, absolutely loved it.

By Deepu S N

Oct 11, 2020

Awesome course with lots of insights


Mar 5, 2020

Excillent course very helpful for me

By Robin J

May 11, 2018

Excellent course to the fundamentals

By Estelle C

Sep 23, 2021

Very interesting course many thanks

By James N

May 15, 2020

Amazing Course! Highly Recommended!

By Laxmi

May 14, 2020

All required knowledge is available