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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,808 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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801 - 825 of 1,288 Reviews for Digital Product Management: Modern Fundamentals

By Caio L

Jul 21, 2020

Excelent course and explanation from Alex!

By Amy S

Jul 7, 2020

Great introduction into Product Management

By Unnikrishnan R S

Aug 12, 2019

Very helpful course for product management

By Carlos M

Mar 14, 2021

Great Couse .... Useful and powerful tool

By Serge M

Oct 12, 2020

Very interesting and useful to improve PM

By pankaj k s

Apr 14, 2019

Great Course , Enjoyed all Aspects of it.

By jayesh b

Sep 30, 2020

great course to learn product management

By Pascal L R

Sep 28, 2020

Wonderful course. Alex is just amazing !

By Ricardo B

Sep 19, 2017

Fantastic course content and instructor!


May 17, 2021

excelente el curso, lo recomiendo mucho

By Claudia P

May 11, 2021

Actionable, interesting, easy-to-follow


May 15, 2020

I had a geart experience in course era.

By Mario R

May 11, 2020

Excellent instructor, excellent course!

By Florian K

May 7, 2022

really enlightening and content rich!

By Kasiet K

Apr 7, 2022

great course for learning fundamentals

By Rifki F D

Mar 4, 2022

It's very clear and easy to understand

By Guss G

Oct 18, 2020

Muy bueno para tener la bases de un PM

By Волинець Ю О

Jun 1, 2020

Thank you for the opportunity to study

By Archana K

May 28, 2020

It was an an amazing intuitive course.

By Robin S

Oct 14, 2019

Great Course and even great Tutor Alex

By Sophia

Nov 17, 2017

A lot useful and practical information

By Tom N

Oct 28, 2017

Awesome course, recommend to everyone!

By Sai L

Jun 30, 2017

Loved it all. Thank you so much Alex .

By Susan M A

Nov 7, 2022

Practical in everyday decision making

By Aditya I

Apr 22, 2021

Love this course!! Thank you, Alex :)