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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

3,834 ratings
1,096 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

May 21, 2020

It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.

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476 - 500 of 1,100 Reviews for Digital Product Management: Modern Fundamentals

By Jean B

Dec 5, 2020

Radically improved my perspective on Product Management. Will continue the journey and learn more

By LongNan

Feb 26, 2019

Great course structure and helped me with a structure thinking and approach on product management

By Mariam K

Oct 17, 2021

Very useful course both in general theory and in specific techniques to apply to my everyday job

By Amir H B M

Aug 14, 2021

Great course lots of new information learned love the lean startup strategy and MVP! Thank you!!

By beth

Oct 15, 2020

super up to date for an older class! It was equal parts tough/ challenging and fun/ interesting.

By Naheed R

Apr 7, 2020

This is a nice course for anyone having a rough idea of what PM is and would like to learn more.

By Arabinda N D

Jun 29, 2021

Very well done and recommended for aspiring PMs or PMs who are looking to improve their skills.

By manik

Jan 2, 2021

Excellent overview of product management fundamentals coupled with practical advice and toolkit

By Fan Y

Aug 12, 2018

Thanks Alex for this PM course, very informative and I will try something out in my daily work.

By Denis P J

Mar 23, 2021

Great course with a lot of very good insights on the importance and role of a Product Manager.

By Jorge M

Sep 7, 2020

it is an excellent course .It gives you a big view of what digital product management is about

By Olajide O

Jun 13, 2020

It is a really comprehensive course that introduces you to product management. I learned a lot

By Kristin B

May 6, 2020

Excellent course I learned so much! I hope to take some more courses to pursue PM as a career.

By Maciej M

Aug 24, 2018

A bit dry delivery of the lectures, but very useful, full of actionable tips & just practical.

By Brigid L

Jul 7, 2021

Excellent content - practical and well thought through! Alex Cowan (Instructor) was awesome.

By Akhil N

Sep 1, 2020

This course helps to understand the fundamentals of product management in a clear defined way


Jul 17, 2020

Excellent, well explained, the instructor is clear and gives a real world vision of the topic

By Daniel B

May 7, 2020

Nice coherent view on PM. Pretty dense. Community board looks a bit messy so I didn't use it.

By Stephen L

Nov 27, 2018

Very practical advice and tools to update my PM skillset. Off to brush up my SQL skiils now!

By Jennifer A

Jun 24, 2020

The courses had great content, learning pace was quick, and I really enjoyed each interview!

By Josep M T C

Dec 23, 2019

Great introduction, great teacher and slides clarifying what you need to become a great PM!!

By Douglas E

Sep 11, 2019

Curso fantastico! Bastante completo e traz uma perspectiva bacana para aplicar no dia a dia.

By Douglas B

Sep 11, 2017

Lots to take away-love the arsenal of useable tools I have to my disposal after this course.

By Jetinder S

Apr 3, 2021

This course in very informatic and useful to get the insights of Digital Product Management

By Felia S W

Mar 25, 2021

very useful, i have many more new knowledge and deep understanding about product management