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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4,445 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.


Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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801 - 825 of 1,230 Reviews for Digital Product Management: Modern Fundamentals


Mar 5, 2020

Excillent course very helpful for me

By Robin J

May 11, 2018

Excellent course to the fundamentals

By Estelle C

Sep 23, 2021

Very interesting course many thanks

By James N

May 15, 2020

Amazing Course! Highly Recommended!

By Laxmi

May 14, 2020

All required knowledge is available

By Kapil D

Dec 20, 2019

Excellent material, perfect example

By pratibha m

Jun 27, 2021

b​eutifully explainedand crafted !

By Emily V H

Nov 1, 2020

I learned so much from the course.

By Rena H

Jun 15, 2022

​Great overview for aspirign PMs!

By Jacob J S

May 8, 2021

Master Alex is great! Thank you!

By Karim K

Oct 14, 2020

I found this course very useful.

By Shifana F

Aug 15, 2020

Very very useful course coursera

By Chahil P

Jun 25, 2020

It was really a great experience

By Abdulelah A

May 6, 2020

It is really helpful, Thank you!

By Alexis A

Feb 16, 2020

Straight to the point. Excellent


Dec 17, 2021

A very dense and useful course.

By André V A

Sep 23, 2021

Very nice. Thank you a lot Alex

By Aibar U

Jul 19, 2021

Great course! Enjoyed it a lot!

By Kayode A

Sep 30, 2020

very insightful and interesting

By Sandra M E R

Sep 3, 2020

Excelente simplemente excelente

By Abhishek S

Feb 12, 2020

Excellent syllabus and content.

By S.Karthik

Aug 19, 2020

This cours is very interesting

By Mark S

Jun 21, 2020

Great Instructor and material.

By Jacob T

May 21, 2020

comprehensive fundamentals :-)

By James L

Mar 25, 2020

This course was very helpful !