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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,243 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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701 - 725 of 1,780 Reviews for Marketing Analytics

By Subhranil D

May 31, 2020

Excellent course - the way Raj explained the concepts were amazing.

By Veronika Z

May 2, 2020

A lot of very useful information and set at a good pace. Thank you!

By Dyana P

May 2, 2020

I had earned great knowledge and super experience from this course.

By yamini b

Sep 12, 2019

The course gave me a broader view of looking marketing in every way

By 洪一舟

Sep 2, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

By Jihane B

Sep 30, 2020

Thank you so much ! I learnt a lot. It was beyond my expectations.

By Catherine R M

Aug 13, 2020

Great professor , truly blessed individual with an art of teaching

By Tisha C

Jul 24, 2020

this cource is very nice . i really enjoy study style of coursera.

By Syed M A

Jul 10, 2020


By Ishita P

Jun 2, 2020

Instructor is very good, plus short videos make course easy going.

By Soman P

May 31, 2020

Very relevant to current times and well explained by Professor Raj

By Kasmi T N

May 13, 2020

This is a great course and very grateful to learn a lot of things.

By Aanchal B

May 8, 2020

Excellent Course! I learned a lot! We had an amazing professor too

By Monisha S

Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

By Abdul w

Feb 11, 2021

I would rate highest because the instructor is very knowledgeable

By mayukh m

May 24, 2020

Challenging yet insightful course. The squash classes were great.

By Farshid N

Jul 6, 2018

Organized, easy to understand, smooth flow, well-thought through.

By Muhammad Z A

Nov 17, 2022

A great course to get foundational knowhow of digital marketing

By Pyi H

Nov 28, 2020

The course offers the insights of marketing analytics framework.

By Olga T

Nov 22, 2020

Thank you! It was a smart and challenging course!I learned a lot

By 321923601022 V H N

Sep 15, 2020

Marketing analytics is good topic to learn and get the knowledge

By Diego G J G

Aug 31, 2020

Un curso muy excelente, muy complementario en todos los apsectos

By Anushika M

Aug 11, 2020

the concepts are explained simply and clearly. excellent course!

By Janine C

Aug 3, 2020

Prof. Rajkumar Venkatesan explained the topics clearly! Superb!

By Sanjay S

Jul 22, 2020

very informative and easy to understand to all level of students