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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,242 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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726 - 750 of 1,780 Reviews for Marketing Analytics


Jun 6, 2020

The course was overall very informative and precisely delivered.

By Karla B E L

May 24, 2020

It was a great course!!!! Vey useful!!!! Thanks!!!!! Yeah!!!!!

By Sunil P

May 6, 2020

Course was really interesting and provided a lot of new concepts

By Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

By Daruri V S K

Aug 1, 2018

Made Marketing Analytics simple straight forward and interesting

By Nguyen B V

Jul 15, 2017

it is one of the best online courses I have ever participated in

By Imteyaz A

Nov 11, 2016

Great course with various aspects of analytics used in marketing

By Xie L

Sep 20, 2020

Very good course and a lots of insights in marketing analytics!

By Shourov G

Jul 11, 2020

the experience and learning was very effective as well as good.

By Saraswetha S P

Jul 5, 2020

Such amazing experience. Thank you so much . worth learning it.

By Manikandan G

May 18, 2020

Good Experience and interesting assignments and quiz questions.

By c s s

Apr 20, 2020

the coach is great. basics of marketing analytics was done well

By Apulski S

Apr 13, 2020

such a incredible journey to learn a lot here,

thank you so much

By Iraklis P

Nov 17, 2016

Lots of valuable information, very well structured & presented.

By Muhammad M M

Feb 21, 2021

Good course and make very helpful for begin marketing student.

By Abin B

Oct 1, 2020

I love the way he taught us with Squash through out the class.

By shivangi p

Jul 8, 2020

very informative and insightful course had great time learning

By yash g

May 30, 2020

Best Platform To Enhance your skills..

thanx coursera for this.

By Gbadamosi M A

May 29, 2020

This course is well put together and it drives home the point

By Aditya S

Apr 27, 2020

This is a must course who so ever is in Marketing or Analytics

By Yohan Y

Apr 16, 2020

Amazing first dive into the ocean of marketing possibilities !

By Manish B

Sep 10, 2019

A great course to start understanding the basics of analytics.

By Juan C I

Mar 22, 2017

It is a very clear and easy to learn course. 100% recommended.

By Stefano G

Jul 31, 2021

awesome at applying skills into the real world of marketing!


Jan 23, 2021

Thank you from the heart

It was a very, very wonderful course