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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,243 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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776 - 800 of 1,780 Reviews for Marketing Analytics

By Maverick S (

Aug 4, 2020

Great course, the instructor's explaination is very clear.

By Dibyanshu U

May 10, 2020

The instructor made it very easy to understand the concept

By Samrat U

Oct 22, 2019

The course was exceptionally good. Really helped me a lot!

By Maria D

Dec 28, 2016

This is one realy heplful courese for marketing analytics.

By Dileep P

Aug 21, 2022

One of the best content for Basics of Marketing Analytics

By Nyana V

Jul 28, 2020

Great course, really grateful for the fantastic teaching!

By Disha T

Jun 15, 2020

Amazing course! Quite informative and it's designed well.

By arun k S

Jun 13, 2020

This course was much helpful to understand many concepts.


May 27, 2020

very excellent teaching with examples and guest lectures.

By Vedant P

May 2, 2020

One of the best investment done amid the lockdown period.

By Pranjal

Apr 21, 2020

Amazing course, really got to learn a lot of new things!!

By Carlos R

Jan 12, 2017

Goos course, more detail in the exercises good the great.

By Devjit S

Jan 29, 2016

I am starting to love this course . Extremely resourceful

By Роман Б

Nov 13, 2020

I've enjoyed of this course and got tonns of knowledges.

By Esther K

Jun 20, 2020

Great course and delivery I must say. Thank you Mr. Raj.

By Jatin C

May 14, 2020

overall good blend of analytics and knowledge about adds

By Daniyal H

Apr 16, 2020

Great informative course with great insightful knowledge

By gajraj s p

Apr 30, 2019


By Ramya K

Mar 12, 2016

Informative and well laid out. Interesting case studies.

By Vipin P

Mar 31, 2022

Learned on how to caluclate CLV and regression analysis

By Sujit S

Jul 19, 2020

Raj sir teaches very well and makes the concepts clear.

By Ezebulachi A G

Jun 25, 2020

Amazing facilitator, easy explanation and fair quizzes!

By Maricho P

Jun 25, 2020

very relevant and very informative. thank you very much

By abdelrahman a

Jun 16, 2020

my first course with you, and it will not be the last

By Dhirender S

Apr 28, 2020

Good learning and nice clarity about marketing analytic