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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,244 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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826 - 850 of 1,781 Reviews for Marketing Analytics

By Durairaju K

Nov 6, 2020

Great time and learning's i had during this period

By Aminullah

Sep 23, 2020

I have learned many information through this course

By Esron D

Nov 11, 2020

ótimo curso, excelente oportunidade de crescimento

By Chioma C O

Jul 19, 2020

Good content, the test and project were practical.

By Gauri S B

Aug 27, 2019

this course was very helpful for my future journey

By Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

By Amritpaul S

Jan 24, 2016

Amazing course. But buying certificate is not good

By Lin M

Dec 4, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....

By Lizzeth P

Aug 22, 2020

It was a very digestible course. Congratulations!

By Tanjot S

Aug 3, 2020

Good course for beginners in marketing analytics.

By Nicole L

Jun 30, 2020

Great Lectures and professor! Challenging course.

By Fady A

Jun 23, 2020

it is a really great course from great university

By Shiv R S

Jun 8, 2020

the course was very informative and well designed

By Kuunal P

Jun 2, 2020

thank you so much coursera give me good knowledge


May 28, 2020

very relevant. Great learner experience acquired.

By Daniel P W

May 27, 2020

thankyou now I'm more understand about regression

By Shubham

May 14, 2020

Thanks you Coursera for providing great knowledge

By Abhishek P

May 5, 2020

Excellent course , great insights, well explained

By Tanya

Dec 8, 2019

A very insightful course, I enjoyed it very much.

By Javid M

Jul 10, 2019

Very useful course, I recommend to all marketers.

By Abhishek M

Jan 14, 2016

Excellent !! Precise and implementation oriented.

By Arindam M

Jan 10, 2016

Very objective, practical, and industry-relevant.

By Riya A

Sep 7, 2020

Amazing course , really suggest everyone to opt.

By Jitendra B

Jul 19, 2020

Very useful and informative. Highly recommended.

By Alejandra D

Mar 31, 2019

Great Marketing Analytics Tools. I recommend it!