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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,009 ratings
1,721 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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826 - 850 of 1,719 Reviews for Marketing Analytics

By sujithira s

Jun 7, 2021

Excellent course ! Great input and Instructor !

By Kshitij M T

Jul 30, 2020

Wonderful course and very hands on assignments.

By Shawn Y

Jul 5, 2020

Great course! very informative and interactive.

By shekhar s

May 28, 2020

its a awesome experience to learn from coursera

By Rosa J G S

May 12, 2020

I learn a lot about marketing analytics. Thanks


Apr 23, 2020

good experience learning of marketing analytics

By ahmed s

Apr 20, 2020

Excellent course there are alot of information.

By Mohini D

Jan 26, 2022

the best knowelage i got it from this coursera

By Raj M

Jan 10, 2021

Excellent course with the perfect explanation.

By Min X

Jan 5, 2021

I leant many things, especially some new ideas

By Ng Q S

Jul 18, 2020

Excellently executed and very relevant course!

By Raghav K

Jun 19, 2020

Awesome course and teacher was also very good.


May 1, 2020

It was Good Course by Good Skill Professor 😊

By Han S

Apr 25, 2020

Well thought out course and wonderful lecturer

By pawan K

Apr 17, 2020

It was excellent experience to have the course

By Suman S J

Nov 2, 2017

Thank you so much for such an amazing course!!

By Abhishek R

Aug 24, 2020

Coursera formed the backbone of my education.

By Nishith B

Aug 9, 2020

Great Course.....Learned a lot of new things.

By Akshay S K

Jun 14, 2020

Very good course structure. Enjoyed learning!

By Bhagwant K

May 30, 2020

Excellent! I loved the content and teachings.

By Shivam k

May 3, 2020

amazing course. I learn alot from this course

By Abhinav

May 1, 2020

It was well explained with suitable examples.

By Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

By Chintu B

Oct 12, 2016

Very good insights into contemporary business

By Flora J

Jan 19, 2021

very great! I learned a lot about marketing!