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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,003 ratings
1,718 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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851 - 875 of 1,715 Reviews for Marketing Analytics


Jul 21, 2020

Very good course for beginners. Thanks a ton

By Niraj K S

May 21, 2020

This was very intresting & learning lession.

By Shreya S

May 6, 2020

The course is very detailed and informative.

By Keshav G

Apr 28, 2020

I loved the course its awesome and wonderful

By Elkhan M T

Apr 26, 2020

Everything was great. I just thanks for Raj.

By M M

Apr 24, 2020

Very important course to learn for MBA grads

By nikhat p

Apr 19, 2020

good for learning new things about marketing

By dhruv k s

Feb 22, 2020

One of the most amazing courses on Coursera!

By Dr. R

Jun 26, 2020

Very interesting and new experience for me.

By Lidor C

Jun 13, 2020

Great Introduction for marketing analytics.

By Muhammad K

Jun 12, 2020

Excellent course with an excellent teacher.

By Praveen M

May 26, 2020

It's most important course in management...

By Dawood h

May 16, 2020

This is really amazing site to learn skill.

By Eduardo S

May 9, 2020

A nice introduction to marketing analytics.


May 3, 2020

Nice Course, learn so much

Thank you so much


Apr 17, 2020

Beautifully structured and well organized !

By Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

By karthik P

Jun 3, 2019

Best Course to learn Marketing Analytics...


Mar 8, 2019

Great learning experience and good exposure

By Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.

By jeffrin m

May 27, 2021

I Had a good learning like offline classes

By Anish B

May 13, 2021

It was great learning with Prof Venkatesan

By Akanksha D

Mar 27, 2021

A good mix of marketing and data analytics

By Jiarui R

Sep 28, 2020

Easy to understand and detailed! Wondeful!

By Shannen J N

Aug 3, 2020

Nice course! Well explained and organized.