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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,101 ratings
1,749 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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901 - 925 of 1,746 Reviews for Marketing Analytics

By NguyenDuy

Nov 1, 2020

very useful, the teacher is very humorous

By Maria A B M

Oct 27, 2020

Muy buen contenido! y excelente profesor.

By Abhijeet D

Sep 23, 2020

I like the way sir teach from the basics.

By Rafatul I

Aug 9, 2020

i learn so may marketing things thank you


Aug 5, 2020

Excellent Course with Awesome Teacher Raj

By Aditi A

Jun 23, 2020

Fabulous course

I really love this course.

By Bharat n

May 28, 2020

amazing course..lots of practical example

By Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

By Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

By Shiervine A

Nov 8, 2020

Explained clearly, and in a fun way too!

By Amartya B

Jul 7, 2020

Definitely could have been a bit faster.

By Prateek N

Jun 25, 2020

Raj Rocks!

Probable best on the Coursera.

By Karisma R

Jun 17, 2020

Very knowledgeable course for a beginner

By Ernest O O

May 11, 2020

Very explanatory and easy to understand.

By Inderjeet S N

Dec 6, 2016

very well structured and executed course

By swati s

Jan 13, 2021

This course has increased my knowledge.

By Akash G

Sep 24, 2020

Awesome insights on marketing analytics

By Agustín F

Aug 29, 2020

Excelent course, i highly recommend it!

By Namrata R

Aug 9, 2020

The entire course was quite insightfull


Jul 14, 2020

its very helpfull fr management student

By Tushar M

May 4, 2020

Amazing course to enrich your knowledge

By Suvankar D

Apr 27, 2020

Awesome course learned so much from it.

By Md a h

Apr 15, 2020

Very informative course. Learned a lot.

By Khaled

Jan 16, 2016

Simple, clear and add great value to me