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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,251 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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901 - 925 of 1,784 Reviews for Marketing Analytics

By Jeffrin M

May 27, 2021

I Had a good learning like offline classes

By Anish B

May 13, 2021

It was great learning with Prof Venkatesan

By Akanksha D

Mar 27, 2021

A good mix of marketing and data analytics

By Jiarui R

Sep 28, 2020

Easy to understand and detailed! Wondeful!

By Shannen J N

Aug 3, 2020

Nice course! Well explained and organized.

By Joanna B

Jul 26, 2020

Very well presented and explained subject.


Jul 19, 2020

It was such great experience with Mr. Raj.

By Sweta B

Jul 6, 2020

this is wonderful platfoem to learn skills

By Babijis, M A H

Jun 12, 2020

Great time and really enjot the discussion

By Deleted A

Jun 4, 2020

Raj is a great instructor and a funny man.

By Saurebh

May 16, 2020

Good course to kickstart Marketing journey

By Sriza G

May 2, 2020

Wonderful course guide, explained so well.

By Marc A

Jan 3, 2020

Awesome course, enjoyable and challenging.


May 28, 2021


By NguyenDuy

Nov 1, 2020

very useful, the teacher is very humorous

By Maria A B M

Oct 27, 2020

Muy buen contenido! y excelente profesor.

By Abhijeet D

Sep 23, 2020

I like the way sir teach from the basics.

By Rafatul I

Aug 9, 2020

i learn so may marketing things thank you


Aug 5, 2020

Excellent Course with Awesome Teacher Raj

By Aditi A

Jun 23, 2020

Fabulous course

I really love this course.

By Bharat n

May 28, 2020

amazing course..lots of practical example

By Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

By Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

By Shiervine A

Nov 8, 2020

Explained clearly, and in a fun way too!

By Amartya B

Jul 7, 2020

Definitely could have been a bit faster.