Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,251 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Filter by:

951 - 975 of 1,782 Reviews for Marketing Analytics

By Roshny D

Jul 20, 2020

great course with very good examples.

By Joshua S

Jul 14, 2020

Raj was really great and informative!

By Kuneek G

Jun 12, 2020

Great Learning and very good speaker

By Mansi P

May 8, 2020

Excellent course.. very well designed

By Jeet S

May 7, 2020

Excellent Course! Highly Recommended!

By Mindru D

Jun 28, 2016

Very well defined and good materials!

By Nathan K

Dec 21, 2020

Very nice and informative thank you!

By Prosper A

Aug 19, 2020

It teaches you a lot about marketing

By Oscar M R H

Jul 26, 2020

Great course and very good explained

By Vaishali

Jun 30, 2020

Thanks Professor and bye to Squash!!

By Dinesh K

Jun 7, 2020

Life changing course thanks Coursera

By Umang T

May 25, 2020

excellent course, learned new things

By Shubham A

May 19, 2020

Nice content and were well explained

By Guntur B K

May 2, 2020

Excellent course superb presentation

By Atharva T

Apr 20, 2020

Great learning's throughout..Ty sir.

By Lakshaya R S

Apr 14, 2020

Could have gone a bit into rfm model

By Deleted A

Dec 2, 2019

Informative lectures. Cool Lecturer.

By Kristin P

Jan 13, 2021

Lot of maths, but very interesting.


Jun 17, 2020

It was pleasure to have this Course

By Sakshi S

Jun 1, 2020

To the point and relevant content .

By Tadpong T

May 10, 2020

Very good session , a lot to learn.

By Shubham M

May 6, 2020

Thanks for the knowledge keep going

By Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

By Reza Z

Dec 3, 2015

thank you for your fantastic course


Oct 5, 2021

great course, really good examples