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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,109 ratings
1,751 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1051 - 1075 of 1,750 Reviews for Marketing Analytics

By Asma I M

Jul 27, 2020

I had perfect information

By Animesh S

May 27, 2020

Great learning experience


Apr 28, 2020

Really informative course

By Aakash D

Sep 13, 2019

It was a great experience


Jul 22, 2019


By Salah E o

Jan 14, 2018

Useful courses thank you.

By Rakesh S

Jun 8, 2016

very Informative Course !

By Dr. M K S

Jan 18, 2022

Great challenging course

By Harshit T

Apr 22, 2021

Such a wonderful course!

By Manjeet s

Oct 28, 2020

Outstanding this course

By Björn T

Jun 27, 2020

Very interesting course.

By Tai H P

May 27, 2020

The course is excellent!

By Mohit P

May 18, 2020

Awesome teaching methods

By Maria_Catalina V

May 5, 2020

Really good an demanding

By Funmilola O

Apr 24, 2020

Very good and impressive

By Hamed E

Apr 17, 2020

Awesome, I enjoyed a lot

By Cao H

Apr 12, 2020

Good Course for Learning

By Deependra B

Jun 19, 2021

perfect learned so much

By Fung H G

Nov 24, 2020

Clear and easy to learn

By Victor E

Aug 18, 2020

Thank you Professor Raj

By Anush

May 26, 2020

It was totally worth it

By Poorvashri P

May 15, 2020

An Awesome experience !

By Venkata N K R

Feb 24, 2016

Realistic and Practical

By Rayees A L

Sep 29, 2020

Great fully satisfied.

By Zaki D

Jul 6, 2020

Thank you for learning