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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,134 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1076 - 1100 of 1,759 Reviews for Marketing Analytics

By Anush

May 26, 2020

It was totally worth it

By Poorvashri P

May 15, 2020

An Awesome experience !

By Venkata N K R

Feb 24, 2016

Realistic and Practical

By Rayees A L

Sep 29, 2020

Great fully satisfied.

By Zaki D

Jul 6, 2020

Thank you for learning

By Mushfiqur R B

Jun 11, 2020

it vary helpful Course

By Navya

Jun 6, 2020

It was really helpful.

By J C S

Jun 4, 2020

it is very good course

By Mosheul I M

May 26, 2020

Excellent and Guiding.

By Joshua O

May 13, 2020

Very insightful course

By Thinh V

May 10, 2020

It is quite excellent.


May 5, 2020

good and learning full

By vibhu s

May 4, 2020

amazing course had fun

By Atul B

Apr 14, 2020

It's an amazing Course

By Adetiba K G

Apr 12, 2020

Very insightful course

By Shobhit k

May 23, 2022

Very nicely explained

By Yerbolat Y

Feb 7, 2021

It is good experience

By Saumya S

Nov 4, 2020

I enjoyed this course

By Tanmay K B

Jul 23, 2020

it was a good session

By Nishtha S

Jun 12, 2020

He is a great orator.

By Charles M

May 9, 2020

One word, Excellence!

By Esha R

May 4, 2020

Informative and Fun !

By Sal S S

Jul 27, 2017

Perfect starter pack.

By Coral I C S

Jun 13, 2022

Muy buen curso !! :)

By Md. M I

Jul 13, 2020

Really a good course