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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
5,128 ratings
1,487 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1076 - 1100 of 1,478 Reviews for Marketing Analytics

By RIYASKHAN Z

Jun 05, 2020

Fantastic

By VIDHYA P

Jun 04, 2020

Excellent

By HELEN

Jun 02, 2020

EXCELLENT

By Prem K B

May 31, 2020

Very nice

By Shivam Y

May 29, 2020

Excellent

By Amit P

May 25, 2020

satisfied

By Akshay A 4 B C E

May 24, 2020

Great one

By SANTOSH K

May 22, 2020

Very good

By SABIL C

May 18, 2020

excellent

By Mohammed S S

May 14, 2020

Excellent

By Rizky A R

May 11, 2020

Very good

By NYEIN K K Z

May 04, 2020

Very good

By SUBHAM P

May 04, 2020

excellent

By SUSANTA B

May 04, 2020

thank you

By Dr. A M

Apr 26, 2020

Excellent

By Deepak Y

Apr 26, 2020

EXCELLENT

By Swati D

Jan 17, 2018

Loved it!

By ankur s

May 24, 2017

excellent

By Subhashree N

Mar 04, 2016

fantastic

By Kritawat T

Jul 21, 2020

gooddddd

By saket j

May 28, 2020

Awesome.

By Kimberly B F

May 11, 2020

Amazing.

By Riddhi C

Nov 11, 2019

Loved it

By SOPHIA T

Oct 01, 2020

perfect