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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,960 ratings
1,708 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1126 - 1150 of 1,704 Reviews for Marketing Analytics

By Sridharan Y

May 10, 2020

Excellent course

By Shivam r

Apr 30, 2020

Quality content.

By Sourav B

Apr 20, 2020

Excellent course

By Komal G

Apr 18, 2020

Excellent Course

By Gonzalo E M

May 29, 2018

excellent course

By Surabhi S

Nov 18, 2017

excellent course

By Dr. P K

Apr 2, 2017

Excellent Course

By Blanca P R C

May 10, 2021

excelente curso

By Sumit T

Sep 2, 2020

Awesome Course.

By saurabh s

Sep 1, 2020

one of the best

By venus j

Aug 3, 2020

Really GREAT!!!

By Deepakshi G

Jun 7, 2020

Great Learning!


Jun 2, 2020

Great Learning!


May 28, 2020

Awesome Course.

By Atishay J

May 19, 2020

Great Course !!

By Asir M

May 13, 2020

Good Experience

By saurabh m

Aug 16, 2017

Awesome Course!

By Kavya R

Apr 25, 2017

Great Course :)

By Martin L

Apr 21, 2016

Amazing course!

By Jose l J O

Nov 16, 2015

Just thank you!

By Shahrzad S A

Nov 4, 2021

It was amazing

By Diego G G A

Sep 19, 2021

Muy buen curso

By vishal k k

Aug 12, 2021

great learning

By Hyanese E U

Dec 13, 2020

really helpful

By Anubha S

Sep 22, 2020

Awesome course