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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,961 ratings
1,708 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1151 - 1175 of 1,704 Reviews for Marketing Analytics

By Sohail N

Aug 26, 2020

Great Learning

By Tikesh K

Aug 11, 2020

it was amazing

By Rheco P

Aug 2, 2020

Great ! Thanks

By Chakshu S

Jul 23, 2020

Amazing course

By Dhruv L

Jul 15, 2020


By Arijeet D

Jun 24, 2020

amazing course

By Punya J

Jun 22, 2020

amazing course

By Vikas P

May 26, 2020

Good course 👍

By Vanessa M

May 17, 2020

Learned a lot!

By Simon B

May 12, 2020

it was perfect

By Tenri A R

May 9, 2020


By Shubham K

May 3, 2020

big big course


Apr 25, 2020

Nice Course...

By Deeksha G

Apr 19, 2020


By sanket p

Jul 22, 2017

Super Course !

By Sidhant O

Oct 25, 2021

Super Course!

By 张新桐

Jul 16, 2021


By Atul p

Feb 13, 2021

Great leaning

By Denny D P

Sep 2, 2020

nice learning

By Roberto S I

Jul 29, 2020

Great course!

By Minal C

Jul 24, 2020

Great course!

By Deleted A

Jun 17, 2020

Great course.


Jun 13, 2020

Well Designed

By Ng A W

Dec 23, 2019

Insightful :)

By Amanda B

Oct 8, 2019

Great course!