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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,966 ratings
1,708 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1201 - 1225 of 1,704 Reviews for Marketing Analytics


Sep 7, 2020

best course

By Teriza M

Aug 30, 2020

very useful


Aug 1, 2020


By Krishnan U

Jul 16, 2020

Very useful

By Satish M

Jul 14, 2020

Good course

By Skvs U

Jul 1, 2020

good course

By Sachin s

Jun 28, 2020

Nice course

By Dr A l

Jun 8, 2020

Nice course

By shivam v

Jun 7, 2020

good course

By Ankur K

May 22, 2020

nice course

By Kunal M

May 21, 2020

Nice Course

By Deepak P

May 17, 2020

Best course

By Marcos A O O

May 16, 2020

Pretty Good

By Pankaj P

May 4, 2020

nice course

By Shubh S

Apr 27, 2020

good course

By Taby T

Apr 22, 2020

Great class

By Aditi M

Apr 13, 2020

good course

By Dr. V B

Aug 22, 2021

Very good.


Jun 30, 2020


By Kent T T H

Jun 13, 2020

Very good!

By Gautham

Jun 13, 2020


By Vandna

Jun 11, 2020

very happy

By Aman S

Apr 20, 2020

aws course

By Jorge A

Jul 25, 2019


By Leopoldo B A

Sep 5, 2017