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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
5,931 ratings
1,702 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SW
May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1226 - 1250 of 1,696 Reviews for Marketing Analytics

By RAVI K

Aug 16, 2020

Excellent

By juanaramburu

Jul 26, 2020

excellent

By ELIZABETH N K

Jul 24, 2020

Excellent

By DEBASISH B R C

Jul 18, 2020

Excellent

By YOUSSEF E M

Jul 10, 2020

i like it

By Kukuh B S

Jul 10, 2020

Very Good

By ABDUL M A

Jun 28, 2020

VERY GOOD

By Aashutosh k

Jun 25, 2020

very nice

By Rahul Y

Jun 19, 2020

excellent

By Utkarsh K j

Jun 15, 2020

Nice work

By RIYASKHAN Z

Jun 4, 2020

Fantastic

By VIDHYA P

Jun 4, 2020

Excellent

By J

Jun 2, 2020

EXCELLENT

By Prem K B

May 31, 2020

Very nice

By Shivam Y

May 29, 2020

Excellent

By AMIT P

May 25, 2020

satisfied

By Akshay A 4 B C E

May 24, 2020

Great one

By SANTOSH K

May 21, 2020

Very good

By SABIL C

May 18, 2020

excellent

By Mohammed S S

May 14, 2020

Excellent

By Rizky A R

May 10, 2020

Very good

By NYEIN K K Z

May 4, 2020

Very good

By SUBHAM P

May 4, 2020

excellent

By SUSANTA B

May 4, 2020

thank you

By Dr. A M

Apr 26, 2020

Excellent