This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
By Santiago L•
Very good! Some maths aren't fully detailed so it's hard to know some of the mechanics used but overall this course gives very good insights on Marketing Analytics!
By Andrew T•
Good instructor. He explained the concept well, but he needs to demonstrate how we can apply it in real life. He needs to make the calculation part easier to learn
By pranit k•
course is awesome but it could be more analytical. more algorithms could have explained in addition to regression. Over all its good. waiting for my certificate
By Alexander R G•
Some of the statistical data could use more explanation. I assume a student-professor Q&A portal is not very realistic, but would be useful if able to be done.
By Fernanda B L•
The professor is a lot of fun! The course has some basic concepts, but some of them I found too superficial, I'll have to study them more before using at work.
By Rishiraj S•
Well structured course with solid content. Helped me get a basic idea to persuade and study further.
The squash idea was awesome !! Thanks for the course @UVA
By Jaselin D•
I would love it if they refreshed this course for 2020, but overall it was interesting and provided really good background knowledge on Marketing Analytics.
By manar m h•
i learned a lot of things about marketing analytics but I wished the calculations were having its own spreadsheet because the excel one wasn't that clear
By SAIRAM C K•
The Course was nicely designed and covered all the important aspects of the marketing analytics. The teaching style of Raj sir is simply awesome
By Kerav S•
The course was really insightful with a nice blend of marketing & analytics.Really enjoyed learning and had a great time attending this course.
By Sedat Ö•
İts very suitable as a introduction into marketing. However, if the course context will be expanded in any way, it will make better this course
By KALPESH C•
Very important platforms for online certification courses, experimental, effective and qualitative and quantitative approach .................
By Abhiyan V•
It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.
By Utkarsh N•
Good course and relatable in the sense of building foundations in marketing brands and applying verified experiment designs to gain profits.
By Aditya S•
Superb course &all topics are nice explanation specially math; course can be made more longer may be of 7 to 8 week to cover other topics.
By Chun L C•
Most of the material is fun and well explained except experimental design, where the concept of break even lift is not clearly explained.
the content was alright, though it could have been made better by including more examples from the digital world rather than olden days.
By Achin K D•
The content is very relevant to understand Marketing Analytics. The course is presented through a good enthusiasm, humour at a good pace.
By Stephany Z•
A bit on the easy side for marketing professionals but engaging videos and good exercises that actually forces you to learn the process.
It was a very useful course to brush my marketing skills as well as learn analytics to measure the effectiveness of marketing efforts.
By Borys S•
Very helpful course for a variety of marketers. I learned a few key things that I will implement immediately. Thank you, Professor!
By Jeb F•
It was very helpful to learn the basics (even though it didn't look basic) of Marketing Analytics and learning how to interpret data.
By Chinenye O•
When I started the course, I didn't expect it to be this intense. It was detailed enough. I learnt a lot from the study.
By Anu P•
because there is always a possibility to do better or may be because i don't know what else should be included. But great course.
By Thea B•
This was an amazing and challenging course. Perfect for those who want to add more knowledge about various aspects of marketing.