Chevron Left
Back to Marketing Analytics

Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,714 ratings
1,642 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filter by:

1451 - 1475 of 1,631 Reviews for Marketing Analytics

By Cecil W

Jan 7, 2020

Great primer to prepare for deeper analytical courses.

By Ojiaku C

Aug 31, 2017

Great and tasking lectures. The package was worth it.

By Melanie Z A O

Mar 21, 2021

The cours is ok for begginers interest on the topic.

By Rishabh J

May 30, 2020

Course was good but it got little boring in between

By Phanita W

May 8, 2020

Great experience to learn about Marketing Analysis.

By Kishor R G

Apr 15, 2020

This could have been more elaborate and explanatory

By Kalyani S

Dec 3, 2019

Very helpful in every way. Had great time learning!

By Nisha M

Aug 30, 2020

It was quite an informative experience. Thank you!

By Lenin L

Jul 21, 2020

Excellent approach, only needs a bit of polishing!


Jul 1, 2020

Absolutely nice and understandable weekly classes.


Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

By Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.

By Reiandra B

Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!

By Sumit C

May 17, 2020

A must for the beginners. only add more examples.

By Denish N P

Sep 4, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

Jan 9, 2016

Was good... I would like to see more "Analytics"

By anshul a

Oct 1, 2020

This course is really amazing and mind blowing.

By Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.


Oct 7, 2020

teach so fast and don't have PDF for learning

By Edson J R C

Jun 22, 2020


By Lauran H

Apr 4, 2016

Excellent overview class! Highly recommend!

By Kaiquan M

May 24, 2020

good introduction to marketing analytics

By Safi A Y

May 7, 2020

Effective course but difficult content.

By avaneesh k

Apr 28, 2019

More content would be more beneficial.