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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,132 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1526 - 1550 of 1,756 Reviews for Marketing Analytics

By Vijaya J

Aug 28, 2020

I really love the concepts touched in this course, basic yet quite significant.


Apr 13, 2020

Really enjoyed the practical examples that the prof took us through the course.

By Anand S

Apr 28, 2020

Learnt a lot on Marketing Analytics and will try to implement it in real world

By Uwe T

Apr 9, 2021

Content still does not suit my needs

Still want to unenroll, does not work :-(

By Marianna F

May 16, 2020

I liked the course but I don't suggest it for a marketer at a beginner level.

By Nayan R B

Apr 22, 2020

The course is a basic yet powerful course to understand Marketing Analytics

By Ha T T

Dec 1, 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

By Sahil G

Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

By Devansh M

Mar 17, 2022

course was good but the things, technical methods could be in more detail

By Tajamul I

May 23, 2020

A quick journey through the world of Marketing Analytics. Nicely designed

By Manikant J

Apr 18, 2020

Well explained. The study material provided is brief and informational.

By 刘海硕

Sep 1, 2019

this course is really helpful for those who study marketing first time.

By Ram S

Apr 25, 2017

I liked this course very much. Best part of this course was assignment.


Aug 21, 2020

i have a concentration of teacher face and voice and also undestand

By Anurag D

Jul 14, 2020

Lot more expected in regression analysis. Rest contents were great.

By Ralitsa T

Jun 7, 2019

I would suggest supporting the new terminology with more examples.

By Shreeya S

Jun 11, 2020

course is fine but the sums can be discussed in a more better way

By Muhammad S Z

Jun 30, 2019

Said course is a good starter to for learning Marketing Analytics

By Rhea M

Aug 20, 2020

It was an absolutely wonderful course. Too many things to learn.

By Connie N L K

Oct 1, 2020

I enjoyed this course and would definitely recommend to others.

By Bilal A

Apr 24, 2020

excellent approach to tracking marketing campaigns' performance

By saurav b

May 7, 2020

The course is really amazing and the teacher is also very good

By Kaival R

Apr 16, 2020

The concepts explained are good. But it could've been better.

By Dedi N

May 30, 2020

would be better if i get hands-on practice on the regression

By akinyiga o

May 24, 2020

Really nice course and worth the time and stress to complete