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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,132 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1551 - 1575 of 1,756 Reviews for Marketing Analytics


Aug 23, 2019

the course structure is but it should be more collaborative.


Sep 1, 2021

Good instructor, the course and concepts are well explained

By Dario M

Jun 10, 2021

Sometimes broad and some times very specific. Good course.

By Jignesh P

May 16, 2020

Good Course for those who want to learn Marketing Analytics

By Arpit R

Jul 27, 2020

wish they taught us R-programming and how to do regression

By Natthapong I

May 3, 2020

I wish there were more analytic exercises for every topic.

By Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

By Wynona R N

Apr 14, 2020

Good course! Well explained and assignments are just nice

By Shabaz A

Jul 18, 2020

It was really a good course, I've learned a lot from it.

By Fatima Y

Apr 6, 2020

The professor was really engaging and fun to study from!

By Edwin A

Jul 9, 2020

Very good presentation of the topics by the facilitator


Jul 15, 2020



May 22, 2020

Excellent materials and method of classes and lessons.

By Cecil W

Jan 7, 2020

Great primer to prepare for deeper analytical courses.

By Ojiaku C

Aug 31, 2017

Great and tasking lectures. The package was worth it.

By Melanie Z A O

Mar 21, 2021

The cours is ok for begginers interest on the topic.

By Rishabh J

May 30, 2020

Course was good but it got little boring in between

By Phanita W

May 8, 2020

Great experience to learn about Marketing Analysis.

By Kishor G

Apr 15, 2020

This could have been more elaborate and explanatory

By Kalyani H

Dec 3, 2019

Very helpful in every way. Had great time learning!

By Nisha M

Aug 30, 2020

It was quite an informative experience. Thank you!

By Lenin L

Jul 21, 2020

Excellent approach, only needs a bit of polishing!

By Amit B

Jul 1, 2020

Absolutely nice and understandable weekly classes.

By Rahul p

Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

By Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.