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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,132 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1576 - 1600 of 1,756 Reviews for Marketing Analytics

By Reiandra B

Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!

By Sumit C

May 17, 2020

A must for the beginners. only add more examples.

By Denish N P

Sep 4, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

Jan 9, 2016

Was good... I would like to see more "Analytics"

By anshul a

Oct 1, 2020

This course is really amazing and mind blowing.

By Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.


Oct 7, 2020

teach so fast and don't have PDF for learning


Jun 22, 2020


By Lauran H

Apr 4, 2016

Excellent overview class! Highly recommend!

By Kaiquan M

May 24, 2020

good introduction to marketing analytics

By Safi A Y

May 7, 2020

Effective course but difficult content.

By avaneesh k

Apr 28, 2019

More content would be more beneficial.

By Bansi J M

Jan 21, 2021

Really learnt a lot from this course.

By Wipawan S

Apr 24, 2020

This is very useful course. Thank you

By Jaison M

Apr 13, 2020

Very good course . thanks to Raj Sir

By Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

By Hemanth R K

Feb 6, 2019

A good course on marketing analytics

By Arnab G

Jun 7, 2018

nice course explained in simple way

By Amber R

Mar 28, 2021

It was best experience of my life.

By Khammamettu N K

Aug 7, 2020

very informative , good instructor

By Supraja U

Jun 25, 2020

great course. Very well explained.

By Abhinav M

Oct 24, 2018

The concepts were well explained.

By pranay c

Jan 13, 2016

Good Topics and learnt the unkwon

By Hazrat M

Jul 27, 2020

Very good course and instructore