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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,134 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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526 - 550 of 1,759 Reviews for Marketing Analytics

By Shubhankar s

Sep 27, 2020

the language is quite simple and one can easily understand what the instructor is trying to say.


Sep 25, 2020

Insightful. Highly recommended if anyone wants to learn about how marketing works and functions.

By 布喝_Bre

Sep 22, 2020

The teacher is very articulate and I really learned much useful methods from this set of course!


May 14, 2020

It was truly awesome, thanks to prof. rajkumar who explained the things in funny and lucid way..

By Babakhanov M A

May 9, 2020

Thank you very much! A great opportunity to learn remotely and explore new horizons of knowledge

By Akash T

Apr 16, 2020

I Gained good amount of knowledge which will be very helpful for me to utilise in the industry.


Apr 11, 2020

The faculty has explained everything so clearly!! Intrigued fact was learned during this course.

By Ganesh K C

Sep 24, 2021

Very Good one. Crisp, Clear & Concise lectures with easy to understand quizzes and assignments.

By Devanshu N

May 24, 2021

It's one of the best course on Marketing Analytics. The Teaching style of sir is really awesome

By Viral P

Jul 28, 2020

It is a practical Marketing course, which focuses on the current trends of Marketing Analytics.


May 27, 2020

Very Interesting and the way each and every topic explain is really very good with an examples.

By Deleted A

Apr 29, 2020

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

By Luis A S

Mar 27, 2020

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

By Tharindu H J

Dec 29, 2020

This course is really practically explained. Thank you for providing it through this platform.

By Cheyenne G

Sep 26, 2020

The explanations were great and the practice quizzes really helped in preparing for the test.

By Aritra B

Aug 3, 2020

Thank you . It was indeed a great journey. Wish to learn more about this fascinating concepts.

By Corey S

Jun 1, 2020

This course was awesome! I learned so much. I am a better professional because of this course.

By Anthony B

Nov 3, 2017

Learned different aspects and work that goes into detailed, well informed marketing decisions.

By Sergey K

Oct 31, 2020

A good course, a great teacher who explains the material in an interesting and accessible way


Oct 23, 2020

Excellent Course delivery !! Professor Rajkumar made everything look very simple and logical.

By Glenes d

Sep 27, 2020

Got a good understanding of Marketing Analytics.This course is structured in a very good way.

By Vipul K K

Apr 24, 2020

It was very great learning from Coursera, everything was covered well with proper explanation

By Gunjan P

Oct 3, 2017

The trainer is quite great in explaining concepts along with being very clear and engrossing.

By Adrianne O

Nov 29, 2021

L​earned a lot from the course! The instructor explained the concepts well. :) Squash timeee