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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,957 ratings
1,707 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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551 - 575 of 1,703 Reviews for Marketing Analytics

By Shipali R

May 10, 2020

This course gave me lots and lots of insight about the business and the marketing world.

By Chad P

Apr 28, 2020

Learned so much and really enjoyed the presentation style. Great educational experience!

By Kanat

Apr 25, 2020

Good explanation and sample. this knowledge will benefit me on how to evaluate execution

By Franco L

Apr 24, 2020

Allowed me to understand the foundations of marketing analytics with a dynamic approach.

By Alecia J

Oct 9, 2020

This course was beautiful and an exciting journey that i really enjoyed. Thank you all.

By Deeksha S

Jul 31, 2020

A very thoroughly structured course. I got a lot of insights about marketing analytics.

By Devika D

Jun 8, 2020

Very engaging and insightful course. Should be attended for a great career opportunity.

By Jyotsna A

May 4, 2020

Though i hate every form of math, the instructor makes it fun and very understandable!!


May 17, 2020

It's well explained course with good learning experience. Must do for every Marketeer.

By Vipin S

May 14, 2020

one of the best teacher is in this course so if u want to take this course go for this

By Chris Y

May 4, 2020

Really challenging due to my engineering background but course contents made possible.

By Bhavesh H S

Apr 27, 2020

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

By Vilailuck

Apr 25, 2020

It’s really good course, easy understanding and can take this one adapt for my working

By Varun B

May 26, 2017

Though of a bit high level, the course is a gold when it comes to learning new things.

By Poonam J P

Jun 5, 2020

Great in depth knowledge and nice (Squash & Vegetable) training done by Mr. Venkatesh

By Barry E J

Jun 2, 2020

I recommend this course for marketers. The teaching method and materials are awesome.

By Abhilash A

Apr 29, 2020

Good course, will recommend it to everyone i know who would be interested in this one

By Rana D

Oct 22, 2019

I've learned and still am learning a lot of useful information thanks to this course.


Sep 3, 2021

I had a great experience in learning with Rajkumar Venkatesan sir. Thank you so much

By Antonio Y

Jul 5, 2020

Great course, I've written 20 pages of my notebook! Great insights and explanations!

By Alya

Jul 5, 2020

Great course, great lecturer, overall fun and recommended for beginners in marketing

By Diya T

Jun 15, 2020

Raj was an amazing teacher with great real-world examples that enhanced my learning.

By Maisha A

May 11, 2020

Very informative and quizzes are perfect to test the content taught. Easy to follow.

By Nikki G

Sep 13, 2020

Loved this course! It was very informative and not too difficult or time-consuming.

By Donggyu K

Aug 10, 2020

It was very helpful and relevant to the my real work experience in marketing field.