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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,132 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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576 - 600 of 1,757 Reviews for Marketing Analytics

By Christian Y K

May 4, 2020

Really challenging due to my engineering background but course contents made possible.

By Bhavesh H S

Apr 27, 2020

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

By Vilailuck

Apr 25, 2020

It’s really good course, easy understanding and can take this one adapt for my working

By Varun B

May 26, 2017

Though of a bit high level, the course is a gold when it comes to learning new things.

By Poonam J P

Jun 5, 2020

Great in depth knowledge and nice (Squash & Vegetable) training done by Mr. Venkatesh

By Barry E J

Jun 2, 2020

I recommend this course for marketers. The teaching method and materials are awesome.

By Abhilash A

Apr 29, 2020

Good course, will recommend it to everyone i know who would be interested in this one


Oct 22, 2019

I've learned and still am learning a lot of useful information thanks to this course.


Sep 3, 2021

I had a great experience in learning with Rajkumar Venkatesan sir. Thank you so much

By Antonio Y

Jul 5, 2020

Great course, I've written 20 pages of my notebook! Great insights and explanations!

By Alya

Jul 5, 2020

Great course, great lecturer, overall fun and recommended for beginners in marketing

By Diya T

Jun 15, 2020

Raj was an amazing teacher with great real-world examples that enhanced my learning.

By Maisha A

May 11, 2020

Very informative and quizzes are perfect to test the content taught. Easy to follow.

By Nikki G

Sep 13, 2020

Loved this course! It was very informative and not too difficult or time-consuming.

By Donggyu K

Aug 10, 2020

It was very helpful and relevant to the my real work experience in marketing field.

By Divyang P

Aug 3, 2020

I learned a lot helpful theories with practical examples. Thank You very Very much.

By Prachi D

Jun 19, 2020

This course was very informative. I will surely do many such courses in the future.


May 11, 2020

Excellent presenter & very informative that must be improve my abilities in future.

By Mahin I C

May 9, 2020

So far the best course I've had on Coursera. Especially the teacher was incredible.

By Daria G

Mar 2, 2018

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

By Prathamesh T

Jun 2, 2017

Really cool concepts and measurement techniques explained in simple and concise way

By Cherif C

Mar 9, 2022

very helpful course and the best teacher that i have ever seen thank you very much

By Marion M

Aug 22, 2020

Raj does an excellent job of explaining very tough concepts and making it fun too!

By kusi j

Sep 2, 2020

I am really enthused to have this course of study..Thanks to the Lectuere, Mr Raj

By Dogukan S

Aug 3, 2020

It was a really fun experience and I definitely learned a lot. God bless you all!