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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,954 ratings
1,707 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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601 - 625 of 1,702 Reviews for Marketing Analytics

By Maddie O

May 29, 2020

Much more challenging than I anticipated, but I am glad to have stuck with it!

By Vito A V P

Apr 24, 2020

Great course and give me applicable theory. Fully recommended for this course.

By Ankit k s

Apr 10, 2020

it was a great experience to do a course of marketing analytics from Coursera.

By Kitcha I

Aug 28, 2018

Very practical learning course, very dedicated instructor, highly recommended.

By Jazil N K

Sep 25, 2020

Got to acquire great skills, just enjoyed to have this to my Technical skills

By Abhinav S

Jul 29, 2020

Excellent course, made very easy to understand by the amazing Raj Venkatesan.

By agustin a

Jul 23, 2020

it's a good chance to actually apply many tools available in the MKT analisis

By Govind d

May 27, 2020

The Teacher is amazing... He tells every big calculation in the simplest way.

By N K P N

Apr 28, 2020

Thanks to Mr. Raj and Coursera and to all those who made this course possible

By Juan M

Apr 9, 2017

Mixing marketing analytics with useful and fruiitful tools to be implemented.


Nov 25, 2020

Very nice course. If we had more time to do deeper, I would give 5 stars +++

By Ubaid U K

Sep 26, 2020

Very informative and helpful in the real market. Really enjoyed this course.


Jun 18, 2020

this is a great experience for me . hope doing some more course on marketing

By Brandon R A

Apr 16, 2020

Extremely thorough, and well structured. I learned a lot during the 5 weeks.

By Mohamed L

Jan 23, 2016

Great course, very detailed and informative.

A must take for every marketeer.

By Joseph K

Sep 28, 2020

The lecturer was superb in his teaching and the skills are super applicable

By Azlan K

Jun 19, 2020

amazing course, really help me through analytical skills in marketing field

By Mansi C

May 21, 2020

A complete guide to understand marketing analysis. enriching and insightful

By Amanda B

May 16, 2020

I enjoyed this course and learned a lot! This is not for the faint-hearted.

By Jennifer B

Apr 15, 2020

Great course! Valuable information that I am excited to apply in my career.


Apr 8, 2020

I have learned a lot of things about marketing analytics thanks to coursera

By Alina A

Apr 11, 2016

This course is very well structured and designed for marketing specialists.

By Jeri M D

Aug 10, 2020

The way how the course was taught was really great and easy to understand.

By Sucharita D

May 25, 2020

Fantastic learning from Raj sir. Thank you sir for this fruitful learning!

By Anita G

May 2, 2020

The course is educative and interesting. I thoroughly enjoyed and learned!