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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,954 ratings
1,707 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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626 - 650 of 1,702 Reviews for Marketing Analytics

By Ayush S

Apr 21, 2020

The analysis taught is really helpful and can be applied to the real world

By Muhammad S S

Aug 31, 2019

Loved this course. self paced. 4th and 5 week topics are very knowledgable

By Leo B Y

Jun 7, 2019

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

By Amulya A D

Jul 23, 2021

It was very much informative course. I learned a lot of things. Thank you

By Ali A

Feb 14, 2016

i like it so much, i found it helpful,funny and has a lot of information.


Oct 14, 2021

Great course - explains numericals very nicely with lots of examples etc

By Clarisse A M S M

Jul 30, 2020

I really learned a lot in this course and the modules were very helpful.

By George C L

Jun 11, 2020

i learn a lot of things especialy in solving and it is a big help for me

By Eakansh s

May 21, 2020

Course is practically explained non English native can easily understood

By Laxman y

May 6, 2020

Nice ...Helped a lot....Thank u professor for learning a lot of insights

By Sim H Y

Apr 27, 2020

Thank you for being so clear! The practice quiz really helps to clarify!


Mar 17, 2019

The course was good and detailed made me understand basics of analytics.

By David J P O

Oct 26, 2020

Excelente curso, aprendí muchísimo el profesor muy bueno para explicar.

By Ashen L F

Aug 6, 2020

I learn a lot of things in this course thanks to Lecturer and Coursera.

By Joel R

Jul 18, 2020

the best course, i wish i could have a scholarship to study in Virginia

By Ka. N

Jul 7, 2020

This course opens my mind about business and enhances my English skill.

By Shreeya S

Jul 2, 2020

It was the best experience to learn marketing analytics from Coursera .

By Ayushi G

Jun 27, 2020

Quite engaging course filled with examples, cases and numbers. Loved it

By Vedant G

Jun 22, 2020

very informative and loved the practical case studies from time to time


Jun 16, 2020

Well curated course briefing all the essentials in marketing analytics.

By Haashir Y

May 21, 2020

very instructive but can be updated to current data to be more accurate

By amrita s

Apr 19, 2016

Everythibg under one roof. This was really helpful for my job interview

By Nakshathra A D

Oct 30, 2020

It's really a good session for me .. I can learn more about marketing.

By Tamanna H

Jun 26, 2020

This course actually helped a lot in learning the basics of Marketing.

By Vigneshwarababu R

May 31, 2020

Good course for marketer. Instructor and course content are very good.