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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,958 ratings
1,707 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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651 - 675 of 1,703 Reviews for Marketing Analytics

By Vigneshwarababu R

May 31, 2020

Good course for marketer. Instructor and course content are very good.

By Mitchel T W

May 15, 2020

Incredible course. It is very well taught, would definitely recommend!

By Kamran B

Jul 11, 2021

Great advanced course for specialized insights of marketing analytics

By Shreyas S

Jun 21, 2020

The course was full of practical subjects and are explained very well


Jun 14, 2020

Great course .I really get fascinated by teaching styles by teachers.

By Taye A

Apr 20, 2020

I loved this course! I 100% recommend. Grateful for this opportunity.

By John W

Dec 30, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

By Joy X

Oct 13, 2020

I love this course that gonna be useful and helpful to my future job

By Sarat J

May 11, 2020

It was a great experience with lots of fun. Learned a lot of things.

By Nitin T

May 3, 2020

It is a Good Course to start with, If you wish to excel in Marketing

By Ankur M

Apr 24, 2020

Explanation by Prof. Raj is very nice. Sessions are very interacive.

By Kanchana M

Apr 8, 2020

Exceptional Course. I learnt a lot and even improved my foundations.

By Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

By Gisela R

Mar 12, 2017

Great course to understand the basic elements of Marketing Analytics

By 杨星玉

Feb 7, 2016

My first course at Coursera, it's wonderful and exactly what I need.

By Sally

Sep 23, 2021

​Practical, useful analytical tools for various marketing scenarios

By Ying C

Sep 5, 2021

its easy to understand and follow, and i like the way of question !

By Dineshwar A

Aug 9, 2021

Explained all the concepts clearly and gave examples for everything


Oct 26, 2020

I learned the marketing process, marketing experiment, CLV is great

By Imee E

Oct 25, 2020

very helpful, I learned a lot from this course, thank you very much

By Uzair F

Aug 30, 2020

Loved the course structure and its relevance in the practical life.

By Albert C O

Jul 6, 2020

Interesting and not tedious course.

A good introduction to the topic

By vaishnavi m

Jun 27, 2020

Very nice lecture delivery and all concepts related to MA is clear

By Subhranil D

May 31, 2020

Excellent course - the way Raj explained the concepts were amazing.

By Veronika Z

May 2, 2020

A lot of very useful information and set at a good pace. Thank you!