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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,339 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AG

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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726 - 750 of 1,810 Reviews for Marketing Analytics

By mayukh m

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May 24, 2020

Challenging yet insightful course. The squash classes were great.

By Farshid N

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Jul 6, 2018

Organized, easy to understand, smooth flow, well-thought through.

By Muhammad Z A

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Nov 17, 2022

A great course to get foundational knowhow of digital marketing

By Pyi H

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Nov 28, 2020

The course offers the insights of marketing analytics framework.

By Olga T

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Nov 22, 2020

Thank you! It was a smart and challenging course!I learned a lot

By 321923601022 V H N

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Sep 15, 2020

Marketing analytics is good topic to learn and get the knowledge

By Diego G J G

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Aug 31, 2020

Un curso muy excelente, muy complementario en todos los apsectos

By anushika m

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Aug 11, 2020

the concepts are explained simply and clearly. excellent course!

By Janine C

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Aug 3, 2020

Prof. Rajkumar Venkatesan explained the topics clearly! Superb!

By Sanjay S

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Jul 22, 2020

very informative and easy to understand to all level of students

By AJITESH T

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Jun 6, 2020

The course was overall very informative and precisely delivered.

By Karla B E L

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May 24, 2020

It was a great course!!!! Vey useful!!!! Thanks!!!!! Yeah!!!!!

By Sunil P

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May 6, 2020

Course was really interesting and provided a lot of new concepts

By Neeraj G

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May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

By D V S k

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Aug 1, 2018

Made Marketing Analytics simple straight forward and interesting

By Viet N

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Jul 15, 2017

it is one of the best online courses I have ever participated in

By Imteyaz A

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Nov 11, 2016

Great course with various aspects of analytics used in marketing

By Xie L

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Sep 20, 2020

Very good course and a lots of insights in marketing analytics!

By Shourov G

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Jul 11, 2020

the experience and learning was very effective as well as good.

By Saraswetha P

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Jul 5, 2020

Such amazing experience. Thank you so much . worth learning it.

By Manikandan G

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May 18, 2020

Good Experience and interesting assignments and quiz questions.

By c s s

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Apr 20, 2020

the coach is great. basics of marketing analytics was done well

By Apul S

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Apr 13, 2020

such a incredible journey to learn a lot here,

thank you so much

By Iraklis P

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Nov 17, 2016

Lots of valuable information, very well structured & presented.

By Muhammad M M

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Feb 21, 2021

Good course and make very helpful for begin marketing student.