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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,095 ratings
1,746 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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801 - 825 of 1,743 Reviews for Marketing Analytics

By sonali p

Jul 3, 2020

right paced. Suitable for everyone. Thanks professor.

By Pranjali K

Jun 3, 2020

100% recommended. I'll surely miss Raj and squash ://

By Ayoub S

May 16, 2020

what a jouney! so interactive & simple , thanks a lot

By Nelly S

May 8, 2020

Thank you very much! The course is really informative

By Vivek R

Dec 23, 2018

course is awesome and got a lot of interesting things

By Ekkie S R

Sep 9, 2020

its very easy to understand thanks to the professor!

By Indrajeet P

Jun 29, 2020

Really enjoyed a lot, Thanks for the great learning.

By Dr. S A S

Jun 22, 2020

Well Designed Course, Learnt a lot during the phase.

By Bramhendra R

Jun 2, 2020

Excellent teaching by Prof. with clear explanations.

By Ashutosh S

May 1, 2020

I am really happy to do this course, thanks coursera

By Montserrat R

Jul 25, 2017

Great teacher, information, lectures, and resources.

By Vipin P

Aug 13, 2021


By Durairaju K

Nov 6, 2020

Great time and learning's i had during this period


Sep 23, 2020

I have learned many information through this course

By Esron D

Nov 11, 2020

ótimo curso, excelente oportunidade de crescimento

By Chioma C O

Jul 19, 2020

Good content, the test and project were practical.

By Gauri S B

Aug 27, 2019

this course was very helpful for my future journey

By Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

By Amritpaul S

Jan 24, 2016

Amazing course. But buying certificate is not good

By Lin M

Dec 4, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....

By Lizzeth P

Aug 22, 2020

It was a very digestible course. Congratulations!

By Tanjot S

Aug 3, 2020

Good course for beginners in marketing analytics.

By Nicole L

Jun 30, 2020

Great Lectures and professor! Challenging course.

By Fady a

Jun 23, 2020

it is a really great course from great university

By Shiv R S

Jun 8, 2020

the course was very informative and well designed