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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,095 ratings
1,746 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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851 - 875 of 1,743 Reviews for Marketing Analytics

By Han S

Apr 25, 2020

Well thought out course and wonderful lecturer

By pawan K

Apr 17, 2020

It was excellent experience to have the course

By Suman S J

Nov 2, 2017

Thank you so much for such an amazing course!!

By Ryan J

Jan 28, 2022

peer assignments took too long to have graded

By Abhishek R

Aug 24, 2020

Coursera formed the backbone of my education.

By Nishith B

Aug 9, 2020

Great Course.....Learned a lot of new things.

By Akshay S K

Jun 14, 2020

Very good course structure. Enjoyed learning!

By Bhagwant K

May 30, 2020

Excellent! I loved the content and teachings.

By Shivam K

May 3, 2020

amazing course. I learn alot from this course

By Abhinav

May 1, 2020

It was well explained with suitable examples.

By Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

By Chintu B

Oct 12, 2016

Very good insights into contemporary business

By Flora J

Jan 19, 2021

very great! I learned a lot about marketing!

By abhishek

Nov 1, 2020

learnt new dimensions in marketing analytics

By Varun K

Aug 1, 2020

I loved his way to teaching, Best Professor!


Jul 21, 2020

Very good course for beginners. Thanks a ton

By Niraj K S

May 21, 2020

This was very intresting & learning lession.

By Shreya S

May 6, 2020

The course is very detailed and informative.

By Keshav G

Apr 28, 2020

I loved the course its awesome and wonderful

By Elkhan M T

Apr 26, 2020

Everything was great. I just thanks for Raj.

By M M

Apr 24, 2020

Very important course to learn for MBA grads

By nikhat p

Apr 19, 2020

good for learning new things about marketing

By dhruv k s

Feb 22, 2020

One of the most amazing courses on Coursera!

By Dr. R

Jun 26, 2020

Very interesting and new experience for me.

By Lidor C

Jun 13, 2020

Great Introduction for marketing analytics.