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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,109 ratings
1,751 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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951 - 975 of 1,749 Reviews for Marketing Analytics

By Lakshaya R S

Apr 14, 2020

Could have gone a bit into rfm model

By Deleted A

Dec 2, 2019

Informative lectures. Cool Lecturer.

By Kristin P

Jan 13, 2021

Lot of maths, but very interesting.


Jun 17, 2020

It was pleasure to have this Course

By Sakshi S

Jun 1, 2020

To the point and relevant content .

By Tadpong T

May 10, 2020

Very good session , a lot to learn.

By Shubham M

May 6, 2020

Thanks for the knowledge keep going

By Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

By Reza Z

Dec 3, 2015

thank you for your fantastic course


Oct 5, 2021

great course, really good examples

By Dhruv P

Aug 28, 2021

really nice course for any student

By Supriya T

Dec 1, 2020

This course is very helpful to me.

By omesha V T

Jul 3, 2020

very interesting and knowledgeable

By Himanshu T

Jul 3, 2020

great course and it helps me a lot

By Widyadhari D S

Jun 1, 2020

great class and easily understand!

By Eduardo M J

May 26, 2020

You deserve this. I learned a lot.

By Raye M

May 6, 2020

Very entertaining and educational!

By Amogh P

May 3, 2020

got to learn too much outstanding!

By Girisha d

Apr 25, 2020

Excellent conceptual clarification


Jul 13, 2020

Very useful and informative class

By Ashish N

Jun 11, 2020

Great revision during COVID times

By Omkar M

May 24, 2020

Very Good course, well explained.

By Jugal S

May 14, 2020

Good!!! A well structured course.

By Ritam C

May 11, 2020

good experience and great content

By 316126512148 T L

Apr 26, 2020

A very good course for beginners.