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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,134 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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976 - 1000 of 1,759 Reviews for Marketing Analytics

By Jugal S

May 14, 2020

Good!!! A well structured course.

By Ritam C

May 11, 2020

good experience and great content

By 316126512148 T L

Apr 26, 2020

A very good course for beginners.

By Aditya S

Apr 18, 2022

A nice course and great learning


Jul 18, 2020

Great learning. Thank you mentor

By Linh N

Jul 4, 2020

Thank you! It is helpful for me.

By Paras K

May 31, 2020

Excellent Course for beginners!!

By Rahul S B

May 29, 2020

very nice platform for education

By Thomas A P

May 27, 2020

Good but the math is exhausting.

By Konstantinos K

May 24, 2020

Amazing and very helpful course!

By sagar P

May 7, 2020

very useful course, i enjoyed ..


May 6, 2020

It was an amazing experience....


Apr 27, 2020

it was really a great experience

By sasanka k

Mar 5, 2022

Great course to learn marketing

By Estrella D V

Jun 3, 2021

para los que estudian marketing

By isha d

Sep 11, 2020

It was great to do this course.

By Lai K P

Jul 5, 2020

Very insightful and challenging

By Simone b

Jun 13, 2020

Great course, very informative!

By Muzemil M

May 6, 2020

it is a very interesting course

By Sandip D

Apr 21, 2020

Amazing and breathtaking course

By Faycel A

Mar 21, 2020

it has been a great opportunity

By Enrico M

Dec 19, 2020

Realy intristing and formative


Nov 16, 2020

The course was very insightful

By Tisha A

Sep 29, 2020

Thank you. I learn many things