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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,132 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1001 - 1025 of 1,756 Reviews for Marketing Analytics

By Priyanka J

Jun 24, 2020

It is very informative course.

By Aniket A

Jun 19, 2020

amazing insights.great course.

By Jaydip P

Jun 6, 2020

nice course with best lecturer

By Vishvas K

Jun 5, 2020

great course. very informative

By Yvonne N

Apr 26, 2020

Content was concise but great!

By Ji, C

Aug 4, 2018

Great examples from real life!

By Nitin S

Sep 17, 2021

Best Course I have ever done.


Aug 20, 2020

Very interesting way to teach

By sai v

Jul 20, 2020

Clear and concise explanation

By Vashisht

Jun 2, 2020

good experience and useful...

By Jacob M G

May 27, 2020

A demanding and great course!

By Shivam V

May 19, 2020

It is truly wonderful course.

By david g

Sep 30, 2016

great basic work to grow upon

By Precious I

Jul 13, 2022

This is a well taught course

By Egemen O

Jan 6, 2021

Teachfull & Enjoyable Course

By Ali Y

Dec 12, 2020

This course was really great

By john w

Aug 30, 2020

Good course, a bit difficult

By Andre W P

Aug 14, 2020

I had fun and learned a lot!

By Shuvam C

Jul 13, 2020

Fabulous learning experience

By Mariam I

Jun 30, 2020

Great course. Raj is amazing

By Anshika A

Jun 6, 2020

The course was well designed

By Shaurya D

May 23, 2020

Greatest learning experience

By Matt A

May 15, 2020

Very happy with this course!

By Ahmed B

Apr 23, 2020

very interesting course!!!!!

By Celeste S

Aug 30, 2020

Great depth in the lessons!