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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,134 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1026 - 1050 of 1,760 Reviews for Marketing Analytics

By Celeste S

Aug 30, 2020

Great depth in the lessons!

By Shokhrukh U

Jul 29, 2020

It helped a lot. Thank you.

By Rixen T V

May 30, 2020

Thank you for my new skills

By Gaone M

May 28, 2020

It's hard but never give up

By Abhas G

May 2, 2020

It couldnt have been better

By Prajwol T

Apr 26, 2020

Great Course. Learnt a lot.

By Bishal U

Apr 12, 2020

This was a great experience

By Diego D

Dec 13, 2019

Very very very very useful!

By Robin d

Jan 12, 2017

Great course for beginners.


Dec 25, 2020

Great learning experience.

By Piyush K

Oct 18, 2020

well explained practically

By Gilbert L

Sep 7, 2020

I like the guy, he's nice.

By shair

Aug 4, 2020

Best marketing course ever

By soumik C

Jun 15, 2020

It was a great experience.

By Dzintars N

Jun 8, 2020

Nice! Value for the price.

By Aliasgar K

Jun 1, 2020

very good course. loved It

By Naman J

May 30, 2020

Great learning experience.

By Nandivada P E

May 27, 2020

super and very hard course

By Ankur S

May 22, 2020

good course, lots to learn

By shreya s

May 14, 2020

Got something new to learn


May 5, 2020

it was great to study.....

By Tryambak G

Apr 17, 2020

Great learning experience!

By Kaveri G

Jun 19, 2021

Great learning experience


Mar 13, 2021

nice teacher, good course