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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4,947 ratings
1,443 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1276 - 1300 of 1,433 Reviews for Marketing Analytics

By Cecil W

Jan 07, 2020

Great primer to prepare for deeper analytical courses.

By Ojiaku C

Sep 01, 2017

Great and tasking lectures. The package was worth it.

By Rishabh J

May 31, 2020

Course was good but it got little boring in between

By Phanita W

May 09, 2020

Great experience to learn about Marketing Analysis.

By Kishor R G

Apr 15, 2020

This could have been more elaborate and explanatory

By Kalyani S

Dec 03, 2019

Very helpful in every way. Had great time learning!

By Nisha M

Aug 30, 2020

It was quite an informative experience. Thank you!

By Lenin L

Jul 21, 2020

Excellent approach, only needs a bit of polishing!


Jul 01, 2020

Absolutely nice and understandable weekly classes.


Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

By Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.

By Sumit C

May 17, 2020

A must for the beginners. only add more examples.

By Denish N P

Sep 04, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

By Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

By Edson J R C

Jun 23, 2020


By Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

By Kaiquan M

May 24, 2020

good introduction to marketing analytics

By Md. S A Y

May 08, 2020

Effective course but difficult content.

By avaneesh k

Apr 28, 2019

More content would be more beneficial.

By Wipawan S

Apr 24, 2020

This is very useful course. Thank you

By Jaison M

Apr 13, 2020

Very good course . thanks to Raj Sir

By Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

By Hemanth R K

Feb 06, 2019

A good course on marketing analytics